contents 10 12 26 34 40 52 FEATURES 16 26 34 50 PIES THAT FLY PERFECT PAN PIZZA TRUE FOOD COSTS Michigan-based Achatz Handmade Pie Company offers valuable lessons for branching out in strategic directions, including online and wholesale to supermarkets across the US. Johnson & Wales baking instructor and noted author Peter Reinhart shares insights, tips and techniques for cashing in on one of America's hottest food trends. Understand how to manage your accurate food costs by accounting for hidden expenses in labor and other categories. The key to success is keeping pace with market changes. GROWING WITH THE NEIGHBORHOOD DEPARTMENTS Campbell's Bakery celebrates 60 years as a Long Island institution by adapting to the ever-changing demands of the bakery's loyal customers. COVER February 2019 08 Management 46 Sweet Goods 10 Technical Corner 48 Breads 12 Practical Marketing 50 Pastries 14 Equipment Innovations 52 Foodservice 40 Chocolate & Decorating 58 Formula of the Month 42 Cakes 06 < FEB 2019 | bakemag.com Fresh off its 25th anniversary, Achatz Handmade Pie Company in Michigan continues to carve out a bigger slice of business as it expands wholesale sales to supermarkets and restaurants across the country, as well as online sales direct to consumers. Photography by John Unrein B A K E RY. C A K E . C H O CO L AT E . PAST RY THE WHOLESALE ISSUE: achatz "pies that fly" PERFECT PAN PIZZAS Peter Reinhart shares techniques TRUE FOOD COSTS Understand your labor expenses CAKE EFFICIENCY Plan ahead for spring cakeshttp://www.bakemag.com