bake - February 2019 - 50

pastries

Growing with the

NEIGHBORHOOD
Celebrating its 60th year in business in 2019, Campbell's Bakery

adapted to changes in their surrounding neighborhood, as

is leveraging its brand recognition on New York's Long Island

more Hispanic households moved into this Long Island town.

to increase sales of its popular cakes, cookies, and pastries,
including the bakery's beloved tres leches cakes - voted

"You can't believe how many Italian cookies Hispanics buy," he

the best of Long Island. The most distinguished and popular

says. "It's all a matter of education."

party halls and wedding reception banquet halls recommend
Campbell's to their clientele and use the bakery for catered

Starting in December, Campbell's Bakery put together dozens

events. Popular events include weddings, baptisms, and

of cookie trays that customers buy as gifts for family and

quinceañeras.

friends. This is a great promotional idea for boosting holiday
sales. "We sell beautiful cookie trays, which are extremely

"Customers will travel 50 miles to come here for our tres leches

popular during the holidays," Napolitano says.

cakes," says Greg Napolitano, who bought the bakery in 1989
with his business partner. "We average 45 to 60 wedding cakes a

Filled cakes are gaining popularity, as well as tres leches cakes

week, and a lot buy assorted pastries and cookies from us. With

topped with more and more varieties of fresh fruits. He also

weddings and other celebrations, I've seen people go big."

points out that cupcakes are back in swing. "Cupcake sales
have skyrocketed," he says. "We make three or four pans of

In terms of product development, sandwich cookies are gaining

cupcakes a day."

widespread popularity, and Campbell's Bakery recently introduced a larger version of the Hispanic sandwich cookie known

"Now on a Saturday, 80% of our birthday cake orders are tres

as alfajores - popularized in the United States following the

leches cakes, and they are ﬁlled and topped with all sorts of

2016 Summer Olympics in Brazil. Americans fell in love with the

ﬂavors," he says. "Strawberries, blueberries, grapes, mangoes.

dulce de leche ﬁlling inside alfajores, and this sandwich cookie

Our customers love all of that."

is gaining steady popularity.
each day to complete a steady number of orders. The bakery

love sweet things with delicious ﬁllings."

regularly posts about new cake creations on social media,
including Facebook, Instagram and Twitter, to keep customers

This successful bakery has been blending the best of both

up to date on what they can ﬁnd at Campbell's for their

worlds - Hispanic tres leches cakes and Italian cookies and

special events."We have over 2,000 followers on Instagram,"

pastries - under one roof ever since Napolitano, decades ago,

Napolitano says. "You have to change with the times."

50 < FEB 2019 | bakemag.com

JOHN UNREIN

Campbell's employs six cake decorators who work throughout
As a successful American baker once said, "people in America

http://www.bakemag.com

bake - February 2019

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