bake - January 2019 - 3

editor's note

January 2019 / Issue 1

THE TECHNOLOGY ISSUE:

life in the digital age
With every challenge, there is an opportunity. These words have

as the No. 1 preferred payment option. "You have to let the

special meaning in the digital age because the small business

consumer shop the way they want to shop," she says.

world is experiencing rapid and radical change. And the effects
are inﬂuencing how retail and intermediate wholesale bakeries

Understanding how consumers discover businesses can help

interact with consumers. The old rules are out. The way your

retail bakeries and others attract new and exciting customers,

customers ﬁnd you (and like you), how they prefer to order and

according to the Visa report. Research shows that consumers

pay for bakery products, how quickly they want food delivered,

prefer using digital channels such as a website or social media

and a myriad of other factors are reshaping the landscape of

when determining where to shop, the report states. Promoting

what consumers expect from you.

your business online will help consumers ﬁnd you.

The answer starts with listening closely to your customers.

Mike Clements, owner of BakeSmart, says that businesses

Follow their lead: don't overpromise and don't underde-

must compete online for their customers. "Consumers go to

liver. Understand how they shop, which products they crave,

the internet to gather product information, read customer

and much more. If you are successful, you can achieve more

reviews, ﬁnalize buying decisions, and - most importantly -

customer loyalty than you ever imagined. For instance, bakery

make a purchase. If a bakery is unable or unwilling to meet and

owner Janice Jucker of Three Brothers Bakery suggests the

interact with its potential customers in the digital spaces where

beneﬁts to investing wisely in modern POS systems that

they spend an increasing amount of their time, it is becoming

include mobile payment capability. A new Visa study reveals

ever more likely that those potential customers will become

that 78% of consumers surveyed rank a digital payment method

someone else's customer."

JOHN UNREIN

junrein@sosland.com

bakemag.com | JAN 2019 > 03

http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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