bake - January 2019 - 22

the
world
stage
of pastry & food innovation
Sirha 2019 will feature
a bold agenda and a
growing international
audience.
BY JOHN UNREIN
From Jan. 26-30, the 19th Sirha will be held in Lyon,
France, boasting an additional hall this year offering
an extra 10,000 square meters to accommodate
3,000 exhibitors and brands covering 12 sectors. This
means the 200,000 professionals visiting from all
over the world will enjoy an even broader offering.
"We are seeing a strong rise in the number of international exhibitors who will actually represent one
quarter of the exhibitors at Sirha 2019," says MarieOdile Fondeur, managing director of Sirha. "Over the
years, Sirha has established itself as a unique trade
show in the foodservice and hospitality industry and
has become a major event for food professionals
all over the world. The most prestigious players in
gastronomy come to meet and exchange at the
largest gathering of chefs on the planet."
Sirha features 21 contests representing all trades
(such as cheese specialists, butchers, bakers, pastry
chefs, baristas) in which participants illustrate the
excellence of their skills and demonstrate new techniques and new ideas. The contests also include the
finals of the Bocuse d'Or, Coupe du Monde de la
Pâtisserie - celebrating its 30th anniversary in 2019
- and International Catering Cup. Further details are

Created in 1989 by pastry chef Gabriel Paillasson, the
Coupe du Monde de la Pâtisserie spotlights young

22 < JAN 2019 | bakemag.com

SIRHA

available at www.sirha.com.



http://www.sirha.com http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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