bake - May 2015 - 48

cafe

Sandwich Delivery
Calling sandwiches and salads products ideally suited to be
delivered from bakery cafes, Ron Shaich, chairman and CEO
of Panera Bread Co., points out that delivery looms as a major
source of future growth for the company.
During its latest quarter, Panera opened 25 new bakery cafes,
bringing the total operating as of March 31 to 1,901. While the
costs and promise of Panera 2.0 were a major topic during an
earnings conference call, Shaich speaks at some length about
the company's delivery program and the potential. He said the
delivery initiative is being led by the former president of one
of the "big three" pizza companies, as well as this executive's
former executive vice president of operations.
"Let me share some of what we've come to understand about
delivery," Shaich says. "We've come to believe that delivery
offers us the potential to materially increase our sales volumes

"We have come to learn
salads and sandwiches,
because they're generally
not heated and because they
travel particularly well
in a vehicle, are a perfect
product for delivery,
especially at lunch."
Ron Shaich, chairman and chief executive officer of Panera Bread Co.

per cafe and to become a long-term driver of sales growth.
In fact, I would call it a very powerful opportunity. Further,
we have come to learn salads and sandwiches, because they're
generally not heated and because they travel particularly well

something you want to throw into an already high volume cafe

in a vehicle, are a perfect product for delivery, especially

environment, as doing so will appear smart in the short-term

at lunch."

but ultimately prove a limited long-term positive impact if not
executed properly with high customer satisfaction and with a

Panera has also come to understand that delivery is hard,

driver network that efficiently leverages cost."

he adds, and the key to success with delivery is having the
capabilities in place needed to execute delivery consistent with

Shaich distinguishes this delivery opportunity from Panera's

the high volumes it can generate and doing so all the while

older catering initiative, which was handled mostly from

without damaging the retail business. "Indeed, delivery is not

delivery hubs. "On our present model, delivery will be done in

48 < MAY 2015 | bakemag.com


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bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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