bake - May 2015 - 34

what's your sign?
Signs in the retail bakery matter just
as much as management and staff.
BY BOB SIMS
Signs play a number of different roles in the retail

A bakery's signage warrants the same attention to

Above: A concise,

bakery setting. Savvy retailers need to give their signs

standards, and in fact, acts like employees in some

readable and sty-

the same attention and consideration they give to

ways. "Signs can be given on-the-job tasks," Gray

listic sign anounces

their bakery staff and online presence to take advan-

says, "ranging from sales information and direction to

your brand.

tage of the power that good signage can provide.

general product information and usage."

"Just as your website's sales copy should be

Giving signage responsibility will naturally initiate a

attention-grabbing and concise, your instore signs

greater concern for the design and functionality. This

should be clear and useful," says Katelyn Gray from

guarantees a greater concern when placing signs and

SmartSign, a top online sign retailer. "Consider signs

when generating the copy for signs.

your silent but highest-selling salespeople."
Best practices
Sign standards

Gray notes four best practices to keep in mind when

Retail bakeries set many different standards for their

utilizing signage in the retail environment.

employees. Dress codes, customer service practices
and policies, etc., all have a high-level of importance.

Be specific: A customized sign can give you just

Some of these standards will differ greatly from

the right message in just the right place, known

bakery to bakery depending on the atmosphere and

as narrowcasting. When designing a sign, include

management, but whether they are casual or conser-

specific details, such as location-specific instructions

vative doesn't lessen their importance.

and relevant product information.

34 < MAY 2015 | bakemag.com


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bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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