bake - May 2015 - 32

Bake it
Beautiful

Seats in front of the production area allow shoppers to dwell and engage.

customer into the shops story through a combination of
context, cues and triggers. Done responsibly and effectively,
priming puts customers into a good mood and gets their
mind off of any negative thoughts that might hinder the kind
of behavior that keeps them from spending more time in the

Novacart's
Bakeable Packaging
Create a new look without having to buy
expensive metal pans. Novacart's bakeable
packaging is a perfect solution for bringing
your quality baked goods to market quickly
with style and distinction.

shop. Priming puts customers into a mode in which they will
dwell more.
Context
When it comes to retail design, the context of the product
tops the list of important considerations, Kelley says. "That
is, how do you surround the product?" Context includes not
only the actual packaging of the product, but everything
included in the presentation. Kelley uses the example of a
martini served in a coffee mug. Although the quality of the
drink hasn't changed, it's the wrong context for the product.

Just fill, bake, sell or serve all in one unit.
Cues
Cues relay information to customers that aides a person's
memory. Whether sensory or otherwise, cues give customers
the information needed to relate to the product via some
past, personal memory.

To view our complete product line visit
www.novacartusa.com
or call 1-877-896-6682
for more information

Triggers
Once the context and cues have done their jobs, a trigger
starts the moving process within the memory. The trigger
gets that memory going and engages the customer to
dwell, think about the memories of childhood, romance,
adventure, etc.

32 < MAY 2015 | bakemag.com


http://www.novacartusa.com http://www.bakemag.com

bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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