bake - May 2015 - 21

"I believe in putting
my staff first. When
you put your staff first,
you have very little
turnover and a happy
staff."
Katy Nelson, owner of Scenic Route Bakery

Planning for opening day
When the lights flipped on at Scenic Route Bakery for
its grand opening on Dec. 29, 2014, the young owner
reflected on the countless hours of labor and preparation necessary to make it happen. She had found
a 3,200-square-foot space for lease in the historic
East Village section of downtown Des Moines, where
80,000 people come to work every day. The space
had been empty and needed renovation. She wanted
an attractive pastry case that would fit up to 30 items
(laminated doughs are her specialty) and plenty of
seating for customers to relax and enjoy their sweet
and savory pastries.

Top: Katy Nelson believes in the value of a strong work ethic and positive attitude.
Bottom: She specializes in laminated doughs and other pastries made by hand.

They upgraded the HVAC and installed baseboard
heaters to ensure a cozy environment during the cold

Village district begins at the river and extends about

Iowa winters. All lights are on dimmer switches so the

five blocks east to the State Capitol Building. The

bakery cafe can host special events at night. As for

northern edge of the neighborhood is Des Moines

the décor, she calls it "rustic minimalism." Wooden

Street, and the southern border is Court Avenue.

chairs, black and white photos in wooden frames

Here there are new apartments and several loft-style

on the wall, old lanterns and farm antiques serve

housing projects springing up, as East Village has

as reminders of home on the farm. "This is all me,"

taken on a comfortable neighborhood feel. On any

Nelson says, admitting that many of the pieces she

given day, you may spot doctors, executives, lawyers,

collected since high school. "This is all my stuff. My

legislators and other professionals dining and shop-

apartment is empty now."

ping alongside avant-garde artistic types and other
colorful characters.

As an attractive bonus, the style and pace of Scenic
Route Bakery fits perfectly into the downtown scene.

Leading by example

According to the Downtown Community Alliance

"I believe in putting my staff first. When you put

of Des Moines, East Village offers an eclectic blend

your staff first, you have very little turnover and

of historic buildings, hip eateries, boutiques, and a

a happy staff," Nelson says when asked to describe

wide variety of other retail establishments. Located

her management style. "Everything flows down

on the east side of the Des Moines River, the East

from there."

bakemag.com | MAY 2015 > 21


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bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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