bake - March 2015 - PAN40

MERCHANDISING SPOTLIGHT
Spotlight on
Mother's Day
In 2015, all of the United States
will celebrate Mother's Day on the
same date, Sunday, May 10. This is
unusual because Mexico, El Salvador
and Guatemala celebrate Mother's
Day on May 10 of every year. Only
in the US is Mother's Day honored on
the second Sunday of May. It is also
worth noting that the holiday is also
celebrated in December in Panama
and in October in Argentina.
Because of the tremendous value
mothers hold in the Hispanic family
unit, and since Hispanic families
embrace both their culture's traditions
with those of the United States,
some moms have the privilege of
celebrating Mother's Day twice in
one year.
Hispanic families are traditionally
matriarchal, and so, Mother's Day
40
MARCH 15 | PANADERIA
is regarded as one of the most important
holidays for this community. In
a Hispanic home, mothers occupy a
special place of honor every day of
the year, but Mother's Day is a day
of extra special appreciation. It is the
holiday that most connects emotionally
with Hispanics.
So it is important for your bakery
to plan ahead for special Mother's
Day promotions, including large tres
leches cakes decorated in vibrant spring
colors. Be sure to have a large selection
of cakes decorated on top with
the words, "feliz día de la madre," as well
as offering your customers the option
to order custom designed cakes.
Within some Hispanic families,
the holiday starts with a breakfast
made for mom. Families make this
a special occasion to get dressed
up. They often attend a religious
service and meet up at a family
member's home or at a restaurant
for lunch. This opens the door for
other bakery opportunities, such
as promoting special Mother's Day
brunches at your retail location or
putting together premade brunch
baskets (at a special price) fi lled with
Hispanic pastries and sweet breads.
Hispanic mothers are uniquely
respected for their wisdom and hold
great infl uence over their spouses
and children. As a result, children
learn to place importance on the
things that matter to Hispanics-
from family and culture to language
and brand loyalty. For this reason, it
is vitally important for your bakery
to rise to the opportunity of this
special holiday.

bake - March 2015

Table of Contents for the Digital Edition of bake - March 2015

Bake - March 2015
The Branding Issue - Lessons for All
Table of Contents
News Bites - Gonnella opens cold storage and distribution center
Dunkin’ Donuts to open 46 stores in Indiana
ClubRational grows to 65,000 members
My Favorite Things
Management - Develop Leaders Who Lead
Legislation - Eliminating Trans Fats
Food Safety - Packaging Matters
Ingredients - Picking Winners
Equipment - Saving Labor
Making her couture cake and eating it too
Creating a Brand of Excellence
All About Promotions
Change Your Culture
Bread and Buns
Imperial Desserts
2015 Wedding Trends
Versatile Muffins
Cafe - Get Gourmet With Breakfast Sandwiches
Fruit-infused Teas
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - March 2015 - bb - 1
bake - March 2015 - bb - 2
bake - March 2015 - Bake - March 2015
bake - March 2015 - 2
bake - March 2015 - The Branding Issue - Lessons for All
bake - March 2015 - 4
bake - March 2015 - 5
bake - March 2015 - Table of Contents
bake - March 2015 - 7
bake - March 2015 - ClubRational grows to 65,000 members
bake - March 2015 - 9
bake - March 2015 - My Favorite Things
bake - March 2015 - 11
bake - March 2015 - Management - Develop Leaders Who Lead
bake - March 2015 - 13
bake - March 2015 - Legislation - Eliminating Trans Fats
bake - March 2015 - 15
bake - March 2015 - Food Safety - Packaging Matters
bake - March 2015 - 17
bake - March 2015 - Ingredients - Picking Winners
bake - March 2015 - 19
bake - March 2015 - 20
bake - March 2015 - 21
bake - March 2015 - Equipment - Saving Labor
bake - March 2015 - 23
bake - March 2015 - Making her couture cake and eating it too
bake - March 2015 - 25
bake - March 2015 - 26
bake - March 2015 - 27
bake - March 2015 - 28
bake - March 2015 - 29
bake - March 2015 - Creating a Brand of Excellence
bake - March 2015 - 31
bake - March 2015 - 32
bake - March 2015 - 33
bake - March 2015 - 34
bake - March 2015 - 35
bake - March 2015 - All About Promotions
bake - March 2015 - 37
bake - March 2015 - 38
bake - March 2015 - 39
bake - March 2015 - Change Your Culture
bake - March 2015 - 41
bake - March 2015 - 42
bake - March 2015 - 43
bake - March 2015 - Bread and Buns
bake - March 2015 - 45
bake - March 2015 - 46
bake - March 2015 - 47
bake - March 2015 - Imperial Desserts
bake - March 2015 - 49
bake - March 2015 - 50
bake - March 2015 - 51
bake - March 2015 - 2015 Wedding Trends
bake - March 2015 - 53
bake - March 2015 - Versatile Muffins
bake - March 2015 - 55
bake - March 2015 - Cafe - Get Gourmet With Breakfast Sandwiches
bake - March 2015 - 57
bake - March 2015 - Fruit-infused Teas
bake - March 2015 - 59
bake - March 2015 - Products
bake - March 2015 - Product Showcase
bake - March 2015 - Classifieds
bake - March 2015 - 63
bake - March 2015 - 64
bake - March 2015 - Ad Index
bake - March 2015 - Online - BakeMag.com
bake - March 2015 - 67
bake - March 2015 - 68
bake - March 2015 - 71
bake - March 2015 - 72
bake - March 2015 - PAN1
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bake - March 2015 - PAN3
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bake - March 2015 - PAN5
bake - March 2015 - PAN6
bake - March 2015 - PAN7
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bake - March 2015 - PAN11
bake - March 2015 - PAN12
bake - March 2015 - PAN13
bake - March 2015 - PAN14
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bake - March 2015 - PAN26
bake - March 2015 - PAN27
bake - March 2015 - PAN28
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