bake - March 2015 - PAN19

TENDENCIAS DEL CONSUMIDOR
Lo que los hispanos
sienten sobre el gasto
Los hispanos están sintiendo
más optimismo por las mejoras en
la economía de Estados Unidos, lo
que indica señales positivas para el
gasto en alimentos entre los hispanos
este año.
Para las panaderías, esto representa
una gran oportunidad para
aprovechar este mayor optimismo
con promociones innovadoras y
nuevos productos.
Es importante mantenerse al tanto
con las tendencias para saber cómo,
cuándo y dónde enfocar sus actividades
de promoción y merchandising.
Según ThinkNow Research, se
les preguntó a los participantes de
una encuesta en qué dirección iba
la economía estadounidense para el
2015, y el 46% de los hispanos dijeron
que pensaban que sería mejor.
Curiosamente, dentro de la
población hispana, la respuesta fue
inspirada en gran medida por el nivel
de aculturación, con un 50% de los
hispanos de baja y mediana aculturación
diciendo que "la economía va
a ser mejor", pero sólo un 35% del
grupo de alta aculturación diciendo
lo mismo.
Además, el optimismo está creciendo,
subió del 37% el año pasado a
46% este año.
Los hispanos también están
impulsando el crecimiento de las
pequeñas empresas.
Se esperaba que el número de
empresas hispanas en los EE.UU. iba
a crecer de 2.7 millones en 2007 a un
esperado 3.2 millones en 2013, según
un informe publicado por la Cámara
de Comercio de EE.UU. y Geoscape,
una compañía de inteligencia empresarial.
El incremento promedio anual
del número de empresas hispanas fue
de 6.7%, comparado al crecimiento
de 3.1% para todos los negocios en
ese mismo período de tiempo, señala
el informe.
LO QUE COMPRAN
Mintel afirma en el nuevo
informe, Today's Specialty Food
Consumer de 2014, que los 145
millones de personas que dicen que
han comprado alimentos especiales
este año representan verdaderamente
un avance del 8% en 2013 - a pesar
de que esta nueva porción de 59%
de los consumidores estadounidenses
parece a primera vista ser más baja
que el 74% del año pasado.
Los compradores más probables
de alimentos especiales siguen siendo
los Milenios (70% de las personas
entre 18 y 34 años de edad), afluentes
(el 70% de los hogares con
ingresos de $75,000 o más por año)
e hispanos (71%).
MARZO 15 | PANADERIA
19

bake - March 2015

Table of Contents for the Digital Edition of bake - March 2015

Bake - March 2015
The Branding Issue - Lessons for All
Table of Contents
News Bites - Gonnella opens cold storage and distribution center
Dunkin’ Donuts to open 46 stores in Indiana
ClubRational grows to 65,000 members
My Favorite Things
Management - Develop Leaders Who Lead
Legislation - Eliminating Trans Fats
Food Safety - Packaging Matters
Ingredients - Picking Winners
Equipment - Saving Labor
Making her couture cake and eating it too
Creating a Brand of Excellence
All About Promotions
Change Your Culture
Bread and Buns
Imperial Desserts
2015 Wedding Trends
Versatile Muffins
Cafe - Get Gourmet With Breakfast Sandwiches
Fruit-infused Teas
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - March 2015 - bb - 1
bake - March 2015 - bb - 2
bake - March 2015 - Bake - March 2015
bake - March 2015 - 2
bake - March 2015 - The Branding Issue - Lessons for All
bake - March 2015 - 4
bake - March 2015 - 5
bake - March 2015 - Table of Contents
bake - March 2015 - 7
bake - March 2015 - ClubRational grows to 65,000 members
bake - March 2015 - 9
bake - March 2015 - My Favorite Things
bake - March 2015 - 11
bake - March 2015 - Management - Develop Leaders Who Lead
bake - March 2015 - 13
bake - March 2015 - Legislation - Eliminating Trans Fats
bake - March 2015 - 15
bake - March 2015 - Food Safety - Packaging Matters
bake - March 2015 - 17
bake - March 2015 - Ingredients - Picking Winners
bake - March 2015 - 19
bake - March 2015 - 20
bake - March 2015 - 21
bake - March 2015 - Equipment - Saving Labor
bake - March 2015 - 23
bake - March 2015 - Making her couture cake and eating it too
bake - March 2015 - 25
bake - March 2015 - 26
bake - March 2015 - 27
bake - March 2015 - 28
bake - March 2015 - 29
bake - March 2015 - Creating a Brand of Excellence
bake - March 2015 - 31
bake - March 2015 - 32
bake - March 2015 - 33
bake - March 2015 - 34
bake - March 2015 - 35
bake - March 2015 - All About Promotions
bake - March 2015 - 37
bake - March 2015 - 38
bake - March 2015 - 39
bake - March 2015 - Change Your Culture
bake - March 2015 - 41
bake - March 2015 - 42
bake - March 2015 - 43
bake - March 2015 - Bread and Buns
bake - March 2015 - 45
bake - March 2015 - 46
bake - March 2015 - 47
bake - March 2015 - Imperial Desserts
bake - March 2015 - 49
bake - March 2015 - 50
bake - March 2015 - 51
bake - March 2015 - 2015 Wedding Trends
bake - March 2015 - 53
bake - March 2015 - Versatile Muffins
bake - March 2015 - 55
bake - March 2015 - Cafe - Get Gourmet With Breakfast Sandwiches
bake - March 2015 - 57
bake - March 2015 - Fruit-infused Teas
bake - March 2015 - 59
bake - March 2015 - Products
bake - March 2015 - Product Showcase
bake - March 2015 - Classifieds
bake - March 2015 - 63
bake - March 2015 - 64
bake - March 2015 - Ad Index
bake - March 2015 - Online - BakeMag.com
bake - March 2015 - 67
bake - March 2015 - 68
bake - March 2015 - 71
bake - March 2015 - 72
bake - March 2015 - PAN1
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bake - March 2015 - PAN18
bake - March 2015 - PAN19
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bake - March 2015 - PAN49
bake - March 2015 - PAN50
bake - March 2015 - PAN51
bake - March 2015 - PAN52
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