bake - March 2015 - 55

the sweet-toothed shopper's mouth water. Upsell these types
of muffins accordingly as customers looking for these indulgences have no problem paying a premium price when they
find them. These are also available through ingredient suppliers.
Another indulgent treat to include in muffins is cookie pieces.
Using flavors you already make at the bakery provides the
perfect cross promotion for both products. Take the idea a step
further and include cookie dough in your muffins. Processes
might need to be perfected, but if the final product works and
sells, the time and effort will prove itself worthwhile.
If you want to go extremely gourmet/specialty/exotic, incorporate specialty and brand name candy pieces. For the top tier

Consider grains,
seeds, herbs, nuts
and vegetables as
inclusions to use
in making a more
health focused
muffin.

muffins of your price range think of things like a coffee flavored
muffin with chocolate covered espresso beans or chocolate muffin with chunks of house made chocolate fudge for an inclusion.
Savory
Savory muffin inclusions will appeal to breakfast and mid-day
snack shoppers alike. Muffins that include cheeses, sausage bits
and bacon bits have a great appeal to breakfast muffin shoppers. For a higher price point, include combinations of two or
all three inclusions as premium products.
Suppliers offer savory inclusions for muffins, but for an even
higher-premium price point, consider producing savory inclusions in-house. The use of artisan cheeses as muffin inclusions
will also draw a shopper willing to pay higher prices for the
quality of such products.
Serving muffins with savory inclusions is a great way to add
products to your menu lineup that sell from the early morning
throughout the course of the day and into the early evening.

that offers muffins, but other fruits can work as well. Exotic and
tropical fruits will work as muffin inclusions. A blood-orange

Healthy

muffin is sure to attract the attention of fruit muffin shoppers.

With the health and wellness movement in America continuing

Healthy muffins can also have inclusions that are not fruits.

to gain strong momentum year after year, adding one or more
healthy muffins to your menu only makes sense. Many Ameri-

Consider grains, seeds, herbs, nuts and vegetables as inclusions

cans already have a perception of muffins being one of the

to use in making a more health focused muffin. Whether stand

healthier items in the bakery. Including a few healthy inclusions

alone, combination or an "everything muffin," these inclusions

into an oatmeal or bran muffin will give the health-conscious

give instant health and wellness credibility to a muffin lineup.

shopper reason to come by the bakery on a regular basis.
Try out a few different recipes and formulas to gauge whether
The common inclusion for a healthier muffin is fruit. A blueber-

or not your customers are receptive to the different muffins

ry muffin remains as the go-to, staple and pillar of any retailer

and go with those that you get the best feedback on.

bakemag.com | MAR 2015 > 55


http://www.bakemag.com

bake - March 2015

Table of Contents for the Digital Edition of bake - March 2015

Bake - March 2015
The Branding Issue - Lessons for All
Table of Contents
News Bites - Gonnella opens cold storage and distribution center
Dunkin’ Donuts to open 46 stores in Indiana
ClubRational grows to 65,000 members
My Favorite Things
Management - Develop Leaders Who Lead
Legislation - Eliminating Trans Fats
Food Safety - Packaging Matters
Ingredients - Picking Winners
Equipment - Saving Labor
Making her couture cake and eating it too
Creating a Brand of Excellence
All About Promotions
Change Your Culture
Bread and Buns
Imperial Desserts
2015 Wedding Trends
Versatile Muffins
Cafe - Get Gourmet With Breakfast Sandwiches
Fruit-infused Teas
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - March 2015 - bb - 1
bake - March 2015 - bb - 2
bake - March 2015 - Bake - March 2015
bake - March 2015 - 2
bake - March 2015 - The Branding Issue - Lessons for All
bake - March 2015 - 4
bake - March 2015 - 5
bake - March 2015 - Table of Contents
bake - March 2015 - 7
bake - March 2015 - ClubRational grows to 65,000 members
bake - March 2015 - 9
bake - March 2015 - My Favorite Things
bake - March 2015 - 11
bake - March 2015 - Management - Develop Leaders Who Lead
bake - March 2015 - 13
bake - March 2015 - Legislation - Eliminating Trans Fats
bake - March 2015 - 15
bake - March 2015 - Food Safety - Packaging Matters
bake - March 2015 - 17
bake - March 2015 - Ingredients - Picking Winners
bake - March 2015 - 19
bake - March 2015 - 20
bake - March 2015 - 21
bake - March 2015 - Equipment - Saving Labor
bake - March 2015 - 23
bake - March 2015 - Making her couture cake and eating it too
bake - March 2015 - 25
bake - March 2015 - 26
bake - March 2015 - 27
bake - March 2015 - 28
bake - March 2015 - 29
bake - March 2015 - Creating a Brand of Excellence
bake - March 2015 - 31
bake - March 2015 - 32
bake - March 2015 - 33
bake - March 2015 - 34
bake - March 2015 - 35
bake - March 2015 - All About Promotions
bake - March 2015 - 37
bake - March 2015 - 38
bake - March 2015 - 39
bake - March 2015 - Change Your Culture
bake - March 2015 - 41
bake - March 2015 - 42
bake - March 2015 - 43
bake - March 2015 - Bread and Buns
bake - March 2015 - 45
bake - March 2015 - 46
bake - March 2015 - 47
bake - March 2015 - Imperial Desserts
bake - March 2015 - 49
bake - March 2015 - 50
bake - March 2015 - 51
bake - March 2015 - 2015 Wedding Trends
bake - March 2015 - 53
bake - March 2015 - Versatile Muffins
bake - March 2015 - 55
bake - March 2015 - Cafe - Get Gourmet With Breakfast Sandwiches
bake - March 2015 - 57
bake - March 2015 - Fruit-infused Teas
bake - March 2015 - 59
bake - March 2015 - Products
bake - March 2015 - Product Showcase
bake - March 2015 - Classifieds
bake - March 2015 - 63
bake - March 2015 - 64
bake - March 2015 - Ad Index
bake - March 2015 - Online - BakeMag.com
bake - March 2015 - 67
bake - March 2015 - 68
bake - March 2015 - 71
bake - March 2015 - 72
bake - March 2015 - PAN1
bake - March 2015 - PAN2
bake - March 2015 - PAN3
bake - March 2015 - PAN4
bake - March 2015 - PAN5
bake - March 2015 - PAN6
bake - March 2015 - PAN7
bake - March 2015 - PAN8
bake - March 2015 - PAN9
bake - March 2015 - PAN10
bake - March 2015 - PAN11
bake - March 2015 - PAN12
bake - March 2015 - PAN13
bake - March 2015 - PAN14
bake - March 2015 - PAN15
bake - March 2015 - PAN16
bake - March 2015 - PAN17
bake - March 2015 - PAN18
bake - March 2015 - PAN19
bake - March 2015 - PAN20
bake - March 2015 - PAN21
bake - March 2015 - PAN22
bake - March 2015 - PAN23
bake - March 2015 - PAN24
bake - March 2015 - PAN25
bake - March 2015 - PAN26
bake - March 2015 - PAN27
bake - March 2015 - PAN28
bake - March 2015 - PAN29
bake - March 2015 - PAN30
bake - March 2015 - PAN31
bake - March 2015 - PAN32
bake - March 2015 - PAN33
bake - March 2015 - PAN34
bake - March 2015 - PAN35
bake - March 2015 - PAN36
bake - March 2015 - PAN37
bake - March 2015 - PAN38
bake - March 2015 - PAN39
bake - March 2015 - PAN40
bake - March 2015 - PAN41
bake - March 2015 - PAN42
bake - March 2015 - PAN43
bake - March 2015 - PAN44
bake - March 2015 - PAN45
bake - March 2015 - PAN46
bake - March 2015 - PAN47
bake - March 2015 - PAN48
bake - March 2015 - PAN49
bake - March 2015 - PAN50
bake - March 2015 - PAN51
bake - March 2015 - PAN52
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