bake - June 2013 - 46

as a permanent judge on Food Network’s hit TV series Cupcake

Juice, among others, and co-founding the frozen yogurt chain

Wars (now in its eighth season and watched by 1.4 million view-

Yogen Früz, which today boasts 1,300 locations in 42 countries.

ers each week).
The first Crumbs bake shop opened in March 2003 on the upper
Also notable, consumers around the world love American

west side of Manhattan and is well known for its innovative and

brands, and now they love American-style cupcakes. New York

oversized gourmet cupcakes. Unique promotions are a signature

City’s Magnolia Bakery opened retail stores in Kuwait City and

for the chain, which recently celebrated the 101st birthday of the

Beirut in 2012.

Oreo Cookie with its version of a Cookies ‘n Cream cupcake.

Cupcake shops continue to pop up from the West Coast to the

Crumbs recently announced a new partnership with NBC

East Coast, and a number of bakery owners say that, other than

Sports Group and the NHL to create a unique campaign to

French macarons, there is no gourmet bakery item that is more

promote the start of the 2013 Stanley Cup Playoffs on NBC

in style than the cupcake.

Sports. As part of NBC Sports Group’s “Because It’s The Cup”
marketing campaign, Crumbs has designed and created a lim-

A cash injection

ited edition of custom sets of “Stanley Cup(cakes)” that will be

On April 30, Crumbs announced that it has executed a secu-

delivered to local sports radio stations, TV networks, as well as

rities purchase agreement related to a sale of $10 million in

media and key business partners.

aggregate principal amount of its senior unsecured convertible
promissory notes to accredited investors.

Additionally, Crumbs will be selling Stanley Cup(cakes) designed with either the Stanley Cup or team specific logos. In a

Crumbs entered into the purchase agreement with Michael

collaborative effort, NBC Sports Network, the NHL and Crumbs

Serruya to facilitate executing its operational initiatives and to

will co-brand a mobile vehicle touring key playoff cities distrib-

fund future growth. Pursuant to the agreement, Crumbs agreed

uting the specialty “iced” cupcakes.

to sell $10 million in aggregate principal amount of notes to
Serruya or his permitted assignees. Subject to ownership limita-

“We are excited to partner with Crumbs Bake Shop on this

tions set forth in the agreement, the note holders may convert

unique element of our ‘Because It’s The Cup’ Stanley Cup Play-

them into shares of Crumbs’ common stock at any time at a

offs campaign with the NHL,” says John Miller, chief marketing

conversion price of $1.55 per share.

officer for NBC Sports Group. “Working with Crumbs on this
promotion is important to our overall efforts to connect with

Serruya is widely known as a successful investor in building

fans in fun and unique ways.”

strong franchise systems, having a hand in the growth of Jamba

JOHN U N R EIN

46 < JUN 2013 | bakemag.com


http://www.bakemag.com

bake - June 2013

Table of Contents for the Digital Edition of bake - June 2013

bake - June 2013
Editor’s note - THE TECHNOLOGY ISSUE: a time and place
Contents
News bites
Management - Finding Order to POS Chaos
Tax tips - Independent Contractor or Employee?
Labor front - Protect yourself
Legislation - Preventive Controls
Ingredients - Wild Blueberries
Welcome to the digital bakery
Bakery Gadget Round-up
Big return on investment
Changing models
The multi-media consumer
Change of Venue
America’s Best Bakery embraces innovation
Where Do Cupcakes Go Next?
Space Cakes
Hot & Cold
Products
Marketplace
Classifi eds
Ad Index
BakeMark's Panaderia - June 2013
Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
Introductory Letter - New Innovations
Pan más saludable
Pasteles de Fondant
Promociones para verano
Perfiles - Paco’s Bakery
Perfiles - Arandas Bakery
Perfiles - Panadería Tierra Caliente
Empanadas Pastel de Cuatro Leches
Productos con mejor resultado por BakeMark
Better-for-you Breads
Fondant Cakes
Summer Promotions
Profiles - Paco’s Bakery
Profiles - Arandas Bakery
Profiles - Panadería Tierra Caliente
Product Solutions from BakeMark
bake - June 2013 - bake - June 2013
bake - June 2013 - 2
bake - June 2013 - Editor’s note - THE TECHNOLOGY ISSUE: a time and place
bake - June 2013 - 4
bake - June 2013 - Contents
bake - June 2013 - News bites
bake - June 2013 - 7
bake - June 2013 - 8
bake - June 2013 - 9
bake - June 2013 - Management - Finding Order to POS Chaos
bake - June 2013 - 11
bake - June 2013 - Tax tips - Independent Contractor or Employee?
bake - June 2013 - 13
bake - June 2013 - Labor front - Protect yourself
bake - June 2013 - 15
bake - June 2013 - Legislation - Preventive Controls
bake - June 2013 - 17
bake - June 2013 - Ingredients - Wild Blueberries
bake - June 2013 - 19
bake - June 2013 - 20
bake - June 2013 - 21
bake - June 2013 - 22
bake - June 2013 - Welcome to the digital bakery
bake - June 2013 - 24
bake - June 2013 - 25
bake - June 2013 - Bakery Gadget Round-up
bake - June 2013 - 27
bake - June 2013 - Big return on investment
bake - June 2013 - 29
bake - June 2013 - Changing models
bake - June 2013 - 31
bake - June 2013 - The multi-media consumer
bake - June 2013 - 33
bake - June 2013 - 34
bake - June 2013 - 35
bake - June 2013 - 36
bake - June 2013 - 37
bake - June 2013 - Change of Venue
bake - June 2013 - 39
bake - June 2013 - America’s Best Bakery embraces innovation
bake - June 2013 - 41
bake - June 2013 - 42
bake - June 2013 - 43
bake - June 2013 - Where Do Cupcakes Go Next?
bake - June 2013 - 45
bake - June 2013 - 46
bake - June 2013 - 47
bake - June 2013 - Space Cakes
bake - June 2013 - 49
bake - June 2013 - 50
bake - June 2013 - 51
bake - June 2013 - Hot & Cold
bake - June 2013 - 53
bake - June 2013 - Products
bake - June 2013 - Marketplace
bake - June 2013 - Classifi eds
bake - June 2013 - 57
bake - June 2013 - Ad Index
bake - June 2013 - 59
bake - June 2013 - 60
bake - June 2013 - 61
bake - June 2013 - 62
bake - June 2013 - BakeMark's Panaderia - June 2013
bake - June 2013 - PAN2
bake - June 2013 - Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
bake - June 2013 - Introductory Letter - New Innovations
bake - June 2013 - PAN5
bake - June 2013 - Pan más saludable
bake - June 2013 - PAN7
bake - June 2013 - PAN8
bake - June 2013 - PAN9
bake - June 2013 - Pasteles de Fondant
bake - June 2013 - PAN11
bake - June 2013 - PAN12
bake - June 2013 - PAN13
bake - June 2013 - Promociones para verano
bake - June 2013 - PAN15
bake - June 2013 - PAN16
bake - June 2013 - PAN17
bake - June 2013 - Perfiles - Paco’s Bakery
bake - June 2013 - PAN19
bake - June 2013 - PAN20
bake - June 2013 - Perfiles - Arandas Bakery
bake - June 2013 - PAN22
bake - June 2013 - PAN23
bake - June 2013 - Perfiles - Panadería Tierra Caliente
bake - June 2013 - PAN25
bake - June 2013 - PAN26
bake - June 2013 - PAN27
bake - June 2013 - PAN28
bake - June 2013 - PAN29
bake - June 2013 - Empanadas Pastel de Cuatro Leches
bake - June 2013 - PAN31
bake - June 2013 - Productos con mejor resultado por BakeMark
bake - June 2013 - PAN33
bake - June 2013 - Better-for-you Breads
bake - June 2013 - PAN35
bake - June 2013 - PAN36
bake - June 2013 - Fondant Cakes
bake - June 2013 - PAN38
bake - June 2013 - PAN39
bake - June 2013 - Summer Promotions
bake - June 2013 - PAN41
bake - June 2013 - Profiles - Paco’s Bakery
bake - June 2013 - PAN43
bake - June 2013 - Profiles - Arandas Bakery
bake - June 2013 - PAN45
bake - June 2013 - Profiles - Panadería Tierra Caliente
bake - June 2013 - PAN47
bake - June 2013 - PAN48
bake - June 2013 - PAN49
bake - June 2013 - PAN50
bake - June 2013 - Product Solutions from BakeMark
bake - June 2013 - PAN52
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