bake - June 2013 - 27

access. Meaning, you don’t have to be in your store to
track your sales. A number of other POS systems offer
this feature such as Leaf and Breadcrumb.
Having a strong grasp on all of your bakery’s finances
in real time is an invaluable feature that allows you to

“We were attracted to
how simple Square is.”
Jeanette Burgett, Wooden Spoon Bakery

not only adjust your business strategy, but also lets
you step out of the office. A system that allows you

“As far as our customers, it’s sped up the transaction

to monitor finances from anywhere with a wireless

process,” Burgett says.

internet connection extends the freedom of management positions.

Square also offers custom kitchen tickets. This
enables merchants to connect a number or a custom-

“Before using Square, in order for me to balance my

er’s name to an order. Consequently, merchants can

checkbook at the end of the month, I had to figure

refer to customers in line by name, develop a more

out what this fee was for and why my credit card

sincere dialogue, and improve the possibility of

fee was so high, what the swipe fee was versus the

gaining a loyal customer. Tablet POS systems are also

credit card fee,” Burgett says. “My husband and I

faster than traditional systems. In the quick-service

are working 80 hours a week just to bake the food,

industry, offering a quick shopping experience can be

manage the employees and keep the restaurant

an incredibly important convenience.

clean. For me to sit down at the end of the day to
do my books, and have it be so straight-forward is

Simplicity

heaven-sent.”

Visual aesthetics are incredibly important to the foodservice industry. Meaning, a monstrous POS system

Affordability

from 1995 may not be an attractive look near your

Forget the long-winded and intricate billing process.

delicately placed cupcakes or pastries.

Square simplifies the billing to either 2.75% per swipe for
all major credit cards or a flat monthly $275 fee. Burgett

One of the major advantages of relying on tablet

says that the savings were immediately noticeable.

systems like ShopKeep and Square is that they are
stylish, unobtrusive, and familiar to customers. The

“Using iPads for cashiering brings down the cost of

simple hardware doesn’t detract from the ambience

the equipment significantly and makes it so much

your bakery is trying to establish.

easier to use and reduces all the training costs,”
Richelson says.

“I would say bakeries are the biggest percentage
of our customers right now. Bakeries are gener-

“The speed of it is just fantastic. I’m able to put all of

ally creative places where they want their stores to

my products into Square and it’s so straightforward.

look nice and the iPad looks great on the counter,”

It’s easy to edit and my employees can do it. Anyone

Richelson says.

could use it,” Burgett says.
The fashionable tablet doesn’t steal or distract from
Improves Customer Experience

your bakery’s ambience and by no means detracts

“In an industry where speed, accuracy, and a great

from the bakery’s appearance or design. It’s subtle

customer experience are essential to success, Square

and simple. As far as style goes, a sleek iPad rotating

Register gives quick serve restaurants tools that are

on a Lazy Susan says it all.

powerful, intuitive, and affordable,” says Jack Dorsey,
Square co-founder and CEO. “Square is focused on

If you would like to read more about the numerous

connecting businesses with customers and now, more

features offered by Square and ShopKeep, be sure

than ever, merchants can concentrate on providing

to visit their websites, www.squareup.com and www.

great food for their customers.”

shopkeep.com.

bakemag.com | JUN 2013 > 27


http://www.squareup.com http://www.shopkeep.com http://www.bakemag.com

bake - June 2013

Table of Contents for the Digital Edition of bake - June 2013

bake - June 2013
Editor’s note - THE TECHNOLOGY ISSUE: a time and place
Contents
News bites
Management - Finding Order to POS Chaos
Tax tips - Independent Contractor or Employee?
Labor front - Protect yourself
Legislation - Preventive Controls
Ingredients - Wild Blueberries
Welcome to the digital bakery
Bakery Gadget Round-up
Big return on investment
Changing models
The multi-media consumer
Change of Venue
America’s Best Bakery embraces innovation
Where Do Cupcakes Go Next?
Space Cakes
Hot & Cold
Products
Marketplace
Classifi eds
Ad Index
BakeMark's Panaderia - June 2013
Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
Introductory Letter - New Innovations
Pan más saludable
Pasteles de Fondant
Promociones para verano
Perfiles - Paco’s Bakery
Perfiles - Arandas Bakery
Perfiles - Panadería Tierra Caliente
Empanadas Pastel de Cuatro Leches
Productos con mejor resultado por BakeMark
Better-for-you Breads
Fondant Cakes
Summer Promotions
Profiles - Paco’s Bakery
Profiles - Arandas Bakery
Profiles - Panadería Tierra Caliente
Product Solutions from BakeMark
bake - June 2013 - bake - June 2013
bake - June 2013 - 2
bake - June 2013 - Editor’s note - THE TECHNOLOGY ISSUE: a time and place
bake - June 2013 - 4
bake - June 2013 - Contents
bake - June 2013 - News bites
bake - June 2013 - 7
bake - June 2013 - 8
bake - June 2013 - 9
bake - June 2013 - Management - Finding Order to POS Chaos
bake - June 2013 - 11
bake - June 2013 - Tax tips - Independent Contractor or Employee?
bake - June 2013 - 13
bake - June 2013 - Labor front - Protect yourself
bake - June 2013 - 15
bake - June 2013 - Legislation - Preventive Controls
bake - June 2013 - 17
bake - June 2013 - Ingredients - Wild Blueberries
bake - June 2013 - 19
bake - June 2013 - 20
bake - June 2013 - 21
bake - June 2013 - 22
bake - June 2013 - Welcome to the digital bakery
bake - June 2013 - 24
bake - June 2013 - 25
bake - June 2013 - Bakery Gadget Round-up
bake - June 2013 - 27
bake - June 2013 - Big return on investment
bake - June 2013 - 29
bake - June 2013 - Changing models
bake - June 2013 - 31
bake - June 2013 - The multi-media consumer
bake - June 2013 - 33
bake - June 2013 - 34
bake - June 2013 - 35
bake - June 2013 - 36
bake - June 2013 - 37
bake - June 2013 - Change of Venue
bake - June 2013 - 39
bake - June 2013 - America’s Best Bakery embraces innovation
bake - June 2013 - 41
bake - June 2013 - 42
bake - June 2013 - 43
bake - June 2013 - Where Do Cupcakes Go Next?
bake - June 2013 - 45
bake - June 2013 - 46
bake - June 2013 - 47
bake - June 2013 - Space Cakes
bake - June 2013 - 49
bake - June 2013 - 50
bake - June 2013 - 51
bake - June 2013 - Hot & Cold
bake - June 2013 - 53
bake - June 2013 - Products
bake - June 2013 - Marketplace
bake - June 2013 - Classifi eds
bake - June 2013 - 57
bake - June 2013 - Ad Index
bake - June 2013 - 59
bake - June 2013 - 60
bake - June 2013 - 61
bake - June 2013 - 62
bake - June 2013 - BakeMark's Panaderia - June 2013
bake - June 2013 - PAN2
bake - June 2013 - Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
bake - June 2013 - Introductory Letter - New Innovations
bake - June 2013 - PAN5
bake - June 2013 - Pan más saludable
bake - June 2013 - PAN7
bake - June 2013 - PAN8
bake - June 2013 - PAN9
bake - June 2013 - Pasteles de Fondant
bake - June 2013 - PAN11
bake - June 2013 - PAN12
bake - June 2013 - PAN13
bake - June 2013 - Promociones para verano
bake - June 2013 - PAN15
bake - June 2013 - PAN16
bake - June 2013 - PAN17
bake - June 2013 - Perfiles - Paco’s Bakery
bake - June 2013 - PAN19
bake - June 2013 - PAN20
bake - June 2013 - Perfiles - Arandas Bakery
bake - June 2013 - PAN22
bake - June 2013 - PAN23
bake - June 2013 - Perfiles - Panadería Tierra Caliente
bake - June 2013 - PAN25
bake - June 2013 - PAN26
bake - June 2013 - PAN27
bake - June 2013 - PAN28
bake - June 2013 - PAN29
bake - June 2013 - Empanadas Pastel de Cuatro Leches
bake - June 2013 - PAN31
bake - June 2013 - Productos con mejor resultado por BakeMark
bake - June 2013 - PAN33
bake - June 2013 - Better-for-you Breads
bake - June 2013 - PAN35
bake - June 2013 - PAN36
bake - June 2013 - Fondant Cakes
bake - June 2013 - PAN38
bake - June 2013 - PAN39
bake - June 2013 - Summer Promotions
bake - June 2013 - PAN41
bake - June 2013 - Profiles - Paco’s Bakery
bake - June 2013 - PAN43
bake - June 2013 - Profiles - Arandas Bakery
bake - June 2013 - PAN45
bake - June 2013 - Profiles - Panadería Tierra Caliente
bake - June 2013 - PAN47
bake - June 2013 - PAN48
bake - June 2013 - PAN49
bake - June 2013 - PAN50
bake - June 2013 - Product Solutions from BakeMark
bake - June 2013 - PAN52
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