bake - June 2013 - 24

processing company, we would get our statements at

instance, you might notice that your cookies are actually

the end of the month and honestly, we did not under-

most popular in late morning rather than in the after-

stand what we were paying for.” he says. “They would

noon, despite merchandising efforts. As a result, you

have a credit card fee, a usage fee, a monthly fee. It

can re-adjust your merchandising strategy to embrace

was so convoluted. As a small business, we just like it

the most popular hour of sales of your cookie category.

straight and easy.”

In addition, this is not limited to a broad category. These
analytics can be as specific as individual items available

Jeanette says switching to Square was a pretty

in the bakery.

obvious solution to their POS dilemma. Easing the
transaction process and allowing merchants to

Tablet POS Systems: Merchant-focused

strengthen their relationship with customers, Square

ShopKeep is a perfect example of a POS system

is a prime example of how advanced POS systems

that is highly focused on the day-to-day concerns

that pair smartphones and tablets with cashiers are

of merchants, offering stats, analytics, and features

able to enhance the shopping experience.

that are tremendously valuable to members of the
food-service industry. It’s an easy-to-use and flex-

Signing up for Square is a simple process. Users

ible point-of-sale solution used by more than

receive a free secure card reader in the mail that

3,000 locations to manage inventory, customers,

will attach to the earphone jack of an iPhone or

and facilitate transactions, all from an iPad. In addi-

iPad. The setup requires downloading the free

tion, the subscription-based service includes unlim-

Square Register app and then linking to your busi-

ited seven-days-a-week customer care by phone,

ADVERTISEMENT
ness’ bank account. Swiped

email and online chat, ensuring its customers are

payments are deposited to

never in the dark and always able to get the help

your bank account within one

they need promptly.

to two business days.
“We have a dashboard app that runs on iPhone and
Analytics

Android phones. The app allows the managers to see

Sales analytics are also available

their sales in real-time on their phones. The numbers

in around one to two business

are simple, but having that right in your pocket,

days with Square. The real-

so you can always check those sales, no matter

time turnaround on these stats

where you are, gives you so much power to under-

allows merchants to consider

stand things like staffing or ingredients,” says Jason

which days drive the most sales,

Richelson, founder and CEO of ShopKeep. “It gives

what time of day most sales are

you accessibility to those simple numbers right in

made, and when certain prod-

your pocket.

ucts are selling the most. With
this valuable information, business owners are able

“We are 110% focused on the merchant. We track time

to completely re-evaluate their sales schedule and

clocks, inventory, food costing, ingredient tracking,

merchandising strategy. “Our sales are so constant,

sales reporting, we have a QuickBooks add-on.

that I literally see it the next day. It’s enormously

Basically, all the things you need to run your store,”

valuable, just for me to keep up on quarterly

Richelson says. “We’re an open platform, so we want

taxes or things like that,” Burgett says. “I’m not

people to build extensions onto ShopKeep to help

waiting for a credit card statement to come in the

retailers choose specific functions that we maybe

mail or extra paper work for me to deal with. It’s

don’t handle.”

right there.”
Another thing to keep in mind is that a tablet POS
Being able to keep an accurate and timely pulse

system like ShopKeep is able to advance with updates

on the sales at your bakery is crucial to developing

and extensions to more accurately cater to the needs

management and merchandising strategies. For

of each user.

24 < JUN 2013 | bakemag.com


http://www.bakemag.com

bake - June 2013

Table of Contents for the Digital Edition of bake - June 2013

bake - June 2013
Editor’s note - THE TECHNOLOGY ISSUE: a time and place
Contents
News bites
Management - Finding Order to POS Chaos
Tax tips - Independent Contractor or Employee?
Labor front - Protect yourself
Legislation - Preventive Controls
Ingredients - Wild Blueberries
Welcome to the digital bakery
Bakery Gadget Round-up
Big return on investment
Changing models
The multi-media consumer
Change of Venue
America’s Best Bakery embraces innovation
Where Do Cupcakes Go Next?
Space Cakes
Hot & Cold
Products
Marketplace
Classifi eds
Ad Index
BakeMark's Panaderia - June 2013
Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
Introductory Letter - New Innovations
Pan más saludable
Pasteles de Fondant
Promociones para verano
Perfiles - Paco’s Bakery
Perfiles - Arandas Bakery
Perfiles - Panadería Tierra Caliente
Empanadas Pastel de Cuatro Leches
Productos con mejor resultado por BakeMark
Better-for-you Breads
Fondant Cakes
Summer Promotions
Profiles - Paco’s Bakery
Profiles - Arandas Bakery
Profiles - Panadería Tierra Caliente
Product Solutions from BakeMark
bake - June 2013 - bake - June 2013
bake - June 2013 - 2
bake - June 2013 - Editor’s note - THE TECHNOLOGY ISSUE: a time and place
bake - June 2013 - 4
bake - June 2013 - Contents
bake - June 2013 - News bites
bake - June 2013 - 7
bake - June 2013 - 8
bake - June 2013 - 9
bake - June 2013 - Management - Finding Order to POS Chaos
bake - June 2013 - 11
bake - June 2013 - Tax tips - Independent Contractor or Employee?
bake - June 2013 - 13
bake - June 2013 - Labor front - Protect yourself
bake - June 2013 - 15
bake - June 2013 - Legislation - Preventive Controls
bake - June 2013 - 17
bake - June 2013 - Ingredients - Wild Blueberries
bake - June 2013 - 19
bake - June 2013 - 20
bake - June 2013 - 21
bake - June 2013 - 22
bake - June 2013 - Welcome to the digital bakery
bake - June 2013 - 24
bake - June 2013 - 25
bake - June 2013 - Bakery Gadget Round-up
bake - June 2013 - 27
bake - June 2013 - Big return on investment
bake - June 2013 - 29
bake - June 2013 - Changing models
bake - June 2013 - 31
bake - June 2013 - The multi-media consumer
bake - June 2013 - 33
bake - June 2013 - 34
bake - June 2013 - 35
bake - June 2013 - 36
bake - June 2013 - 37
bake - June 2013 - Change of Venue
bake - June 2013 - 39
bake - June 2013 - America’s Best Bakery embraces innovation
bake - June 2013 - 41
bake - June 2013 - 42
bake - June 2013 - 43
bake - June 2013 - Where Do Cupcakes Go Next?
bake - June 2013 - 45
bake - June 2013 - 46
bake - June 2013 - 47
bake - June 2013 - Space Cakes
bake - June 2013 - 49
bake - June 2013 - 50
bake - June 2013 - 51
bake - June 2013 - Hot & Cold
bake - June 2013 - 53
bake - June 2013 - Products
bake - June 2013 - Marketplace
bake - June 2013 - Classifi eds
bake - June 2013 - 57
bake - June 2013 - Ad Index
bake - June 2013 - 59
bake - June 2013 - 60
bake - June 2013 - 61
bake - June 2013 - 62
bake - June 2013 - BakeMark's Panaderia - June 2013
bake - June 2013 - PAN2
bake - June 2013 - Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
bake - June 2013 - Introductory Letter - New Innovations
bake - June 2013 - PAN5
bake - June 2013 - Pan más saludable
bake - June 2013 - PAN7
bake - June 2013 - PAN8
bake - June 2013 - PAN9
bake - June 2013 - Pasteles de Fondant
bake - June 2013 - PAN11
bake - June 2013 - PAN12
bake - June 2013 - PAN13
bake - June 2013 - Promociones para verano
bake - June 2013 - PAN15
bake - June 2013 - PAN16
bake - June 2013 - PAN17
bake - June 2013 - Perfiles - Paco’s Bakery
bake - June 2013 - PAN19
bake - June 2013 - PAN20
bake - June 2013 - Perfiles - Arandas Bakery
bake - June 2013 - PAN22
bake - June 2013 - PAN23
bake - June 2013 - Perfiles - Panadería Tierra Caliente
bake - June 2013 - PAN25
bake - June 2013 - PAN26
bake - June 2013 - PAN27
bake - June 2013 - PAN28
bake - June 2013 - PAN29
bake - June 2013 - Empanadas Pastel de Cuatro Leches
bake - June 2013 - PAN31
bake - June 2013 - Productos con mejor resultado por BakeMark
bake - June 2013 - PAN33
bake - June 2013 - Better-for-you Breads
bake - June 2013 - PAN35
bake - June 2013 - PAN36
bake - June 2013 - Fondant Cakes
bake - June 2013 - PAN38
bake - June 2013 - PAN39
bake - June 2013 - Summer Promotions
bake - June 2013 - PAN41
bake - June 2013 - Profiles - Paco’s Bakery
bake - June 2013 - PAN43
bake - June 2013 - Profiles - Arandas Bakery
bake - June 2013 - PAN45
bake - June 2013 - Profiles - Panadería Tierra Caliente
bake - June 2013 - PAN47
bake - June 2013 - PAN48
bake - June 2013 - PAN49
bake - June 2013 - PAN50
bake - June 2013 - Product Solutions from BakeMark
bake - June 2013 - PAN52
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