bake - March/April 2021 - 6

management

blogs

After all the hard work you put into writing your blog post, hit-

draw the eye to key information and can enhance the structure

ting " publish " can be as rewarding as sipping a glass of wine

of the blog post by breaking up large blocks of text.

after a long, hard day of work. However, before shutting that
computer down for the day and relaxing, a blogger should always be referencing a checklist before publishing a new post.
Below is a list of key questions bloggers should ask themselves before making a new post live.
Is your blog post consistent in format? The more consistent
your blog is, the more professional it looks. Figuring out a style
guide for your blog will take it to the next level. Once you have
that sorted, make sure any new posts fall within your guidelines.
Ask yourself:
Are all your headers formatted the same way and do they
have a similar tone? (Some bloggers write headlines like titles,
while others write headlines in complete sentences.)
Are you consistent with how you spell and format words and
phrases? (e.g. " Q&A " versus " Q and A. " )

Ideally, every post would contain at least one image. In addition to a header image, other asset options include:
*	

Custom infographics

*	

Embedded social media posts

*	

Videos

*	

Stock images

Hint: Know the rules on  what images you are allowed to include in your posts.
Have you added titles and alt text to your images? It's not as
simple as just adding a photo to the post. Some common multimedia
mistakes can cause serious damage to your content.
Adding titles, captions, and alt text to the images you use ensures Google can understand what the images are about and increases chances that they will be surfaced in search results. For
example, if someone searches " cute baby boy " under images in a

Have you used the right tags and categories? Including con-

search engine, your image is more likely to pop up in results if it

sistent tags (blog tips, SEO, headline writing, etc.) helps readers

contains the words " cute, " " baby, " and " boy " in its title or alt text.

easily navigate your site and find related content.
Consistent visuals are another thing to keep in mind. You'll notice
that Beyond Bylines uses the same font, colors, and general format
for our blog headers. It helps everything tie together visually.

Have you included the right keywords? Your blog traffic will
not increase if people can't find your blog  - no matter how
amazing your content is.
Having keywords in your post's title can help people find

Have you proofread your post? Bad grammar and typos can

your article. Think about what your readers are searching for

really hurt your blog and reputation. So ask yourself before pub-

on Google (e.g., " How to Start a Blog " or " 10 Easy Summer

lishing:

Fashion Tips " or " An Easy Recipe for Chicken Pot Pie " ). Their in-

Did you read your post more than once? Hint: Read your post
out loud. It can sometimes be easier to catch mistakes this way.
And if something sounds off when read aloud, it will probably be
amplified when a reader comes across it.
Can you ask someone else to look over your post? A fresh set
of eyes will usually spot something you've missed, even if you've
read the post 10 times.
Does your blog post contain at least one shareable image?
Images make blog posts more enjoyable to read. They help to
06 < MAR-APR 2021 | bakemag.com

tent should drive the types of content you're creating, as well as
the keywords that are written into it.
Also, make sure some of those keywords lie within the text of
your blog post. But be careful not to overdo it - your text should
still read naturally and the keywords should be included organically. No keyword stuffing!
And like the previous item notes, make sure relevant keywords
are also included in the metadata of any multimedia assets.
ROCKY PARKER IS THE MANAGER OF AUDIENCE RELATIONS AT PR NEWSWIRE.

©TENKENDE - STOCK.ADOBE.COM

How to publish


https://i0.wp.com/mediablog.prnewswire.com/wp-content/uploads/2021/02/beyond-bylines-screenshot.png?ssl=1 http://www.bakemag.com

bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

bake - March/April 2021 - 1
bake - March/April 2021 - 1
bake - March/April 2021 - 2
bake - March/April 2021 - 3
bake - March/April 2021 - 4
bake - March/April 2021 - 5
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http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2018_09_01
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