bake - March/April 2021 - 50

TIME SAVING TIPS

Soy Solutions

50

2020

THE GRADUATION ISSUE

59%

of shoppers
connect with
heart health.

soy foods that qualify to be labeled as
heart healthy.
Consumers make purchasing decisions
for a wide variety of reasons, and recent USB
research showed that heart health was one of
the top, as 59% said they are more likely to purchase
soybean oil with a heart health claim than without, Smith says. In
addition to promoting soy's FDA heart health claims, in the same study
it was found that consumers find the fact that soybeans are sustainably
grown by US farmers and that soy protein is a " high quality " and
" complete " protein equally impactful as heart health, she adds.
Just under six in ten (59%) of consumers are now aware of the
term " sustainable farming, " and the majority of consumers (70%) also
view consuming foods produced using methods and practices that
contribute to the long-term health of the environment important.
While it is great to see that there is a clear demand for sustainably
grown food, soybean farmers remain committed to sustainable
farming practices because they want to preserve their land for
generations to come, explains David Iverson, USB director and
soybean farmer from South Dakota (USB Sustainability Target Area
coordinator).
" As a farmer, it feels good to know that people appreciate the
hard work that goes into growing their food. A recent study found
that the vast majority of consumers, 79%, have a very/somewhat
positive view of US farmers who grow crops, including soybeans.
Consumers were also united in their support for domestic
agriculture, with 70% saying it's somewhat/very important to
purchase food made with US-grown crops, " Iverson says.
Interestingly enough, 44% of consumers ages 25-34 say they pay
attention to product labels concerning the source of an ingredient
and if the ingredient is produced sustainably higher than any other
age group. " So, we are really seeing that attentiveness emerges in
younger age groups, " Smith says.

UNITED SOYBEAN BOARD

Now more than ever, consumers are looking closely at their food
labels. In fact, a United Soybean Board study examining attitudes
around plant-based eating found that 94% of consumers say they
would like to see products include labels that identify specific
health claims, ingredients, and farmer information.
It was also found that 88% of consumers placed top priority
on plant-based foods that provide a complete source of protein,
like soy protein. This data shows that companies should be
encouraged to label and promote soy-based foods as " high quality "
and " complete, " as these claims are key motivators for consumers,
says Pam Smith, RDN, an expert in dietary matters.
" As a dietitian, my focus has always been on how to create
healthy diets by focusing on foods that taste great and have positive
attributes, " Smith says. " Soy protein is a complete protein and is
one of the only widely available plant-based protein that provides
all essential amino acids in appropriate amounts to meet the needs
of children and adults. Food made with US-grown soy-based
ingredients fulfills the growing inclination toward purchasing
products labeled as US-grown among buyers. This is supported
in United Soybean Board research, which found that 62% of
consumers would be more likely to buy a product labeled as made
with sustainably grown US soy ingredients over one that does not
contain this label. "
Heart disease is the leading cause of death in the United States,
so the fact that current research supports that both soybean oil and
soy protein have heart health benefits is an advantage for soy and



bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

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http://digital.bakemag.com/sosland/bake/bake-march-april-2021
http://digital.bakemag.com/sosland/bake/bake-january-february-2021
http://digital.bakemag.com/sosland/bake/2021_01_01
http://digital.bakemag.com/sosland/bake/2020_12_01
http://digital.bakemag.com/sosland/bake/2020_11_01
http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
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http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
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http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
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http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
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https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
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https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
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