bake - March/April 2021 - 38
cakes
Instagram
LIVE
ROOMS
In March, Instagram reported that it is introducing Live Rooms,
in creative ways. Now people are opening new avenues through
giving users the ability to go live on Instagram with up to three
online education.
people. Previously, users could go live with only one other per-
To start a Live Room- swipe left and pick the Live camera
son in a stream, but Instagram is letting you " double up " on your
option. Then, add a title and tap the Rooms icon to add your
live broadcast.
guests.
Live Rooms gives creators even more ways to build a business
You'll see people who have requested to go live with you,
and earn money. Instagram recently announced that Live view-
and you can also search for a guest to add. When you start a
ers could purchase badges for their favorite creators to show
Live Room, you'll remain at the top of the screen when you add
their love. With Live Rooms, viewers can buy badges for the
guests. As a broadcaster, you can add up to three guests at once
hosts and use other interactive features like Shopping and Live
or one by one (for example, you could start with two guests, and
Fundraisers.
add a surprise guest as the third participant later).
Instagram is also exploring more interactive tools such as of-
Going live with multiple guests is a great way to increase your
fering moderator controls and audio features that will be avail-
reach, as guests' followers can also be notified. Open the Insta-
able in the coming months.
gram Stories camera and swipe across to the " Live " mode icon.
Since the beginning of the COVID-19
Treats with heart
brace Live in different ways.
Insomnia Cookies is partnering with the American Red Cross
In the past year, special
to bring back its popular heart-shaped cookie cakes to support
moments have happened
on Live, including informational
talks
local impact projects and COVID-19 relief efforts.
Lasting until March 31, $2 from every heart-shaped cake pur-
about
chased will be donated to the American Red Cross. The popular
COVID-19
guidelines,
cookie cake comes in nine traditional cookie flavors, plus any
interviews
with
limited-time flavors, and can be customized with a cake center
ce-
lebrities and
record-
breaking rap
battles.
Creators of all kinds -
image or icing.
In 2020, Insomnia's partnership with the non-profit organization raised $12,000.
from chefs and activists,
The bakery chain's heart-shaped cakes are available for in-
all relied on Live to create
store pickup or local delivery, with local delivery available until 12
moments and bring people to-
am or later at participating locations. Stores are open for walk-in
gether to reach their communities
or pick-up until 1 am or later for most locations.
©NATANAELGINTING - STOCK.ADOBE.COM
crisis, people on Instagram em-
bake - March/April 2021
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