bake - March/April 2021 - 38

cakes

Instagram
LIVE
ROOMS

In March, Instagram reported that it is introducing Live Rooms,

in creative ways. Now people are opening new avenues through

giving users the ability to go live on Instagram with up to three

online education. 

people. Previously, users could go live with only one other per-

To start a Live Room- swipe left and pick the Live camera

son in a stream, but Instagram is letting you " double up " on your

option. Then, add a title and tap the Rooms icon to add your

live broadcast.

guests.

Live Rooms gives creators even more ways to build a business

You'll see people who have requested to go live with you,

and earn money. Instagram recently announced that Live view-

and you can also search for a guest to add. When you start a

ers could purchase badges for their favorite creators to show

Live Room, you'll remain at the top of the screen when you add

their love. With Live Rooms, viewers can buy badges for the

guests. As a broadcaster, you can add up to three guests at once

hosts and use other interactive features like Shopping and Live

or one by one (for example, you could start with two guests, and

Fundraisers.

add a surprise guest as the third participant later).

Instagram is also exploring more interactive tools such as of-

Going live with multiple guests is a great way to increase your

fering moderator controls and audio features that will be avail-

reach, as guests' followers can also be notified. Open the Insta-

able in the coming months.

gram Stories camera and swipe across to the " Live " mode icon.

Since the beginning of the COVID-19
Treats with heart

brace Live in different ways.

Insomnia Cookies is partnering with the American Red Cross

In the past year, special

to bring back its popular heart-shaped cookie cakes to support

moments have happened
on Live, including informational

talks

local impact projects and COVID-19 relief efforts.
Lasting until March 31, $2 from every heart-shaped cake pur-

about

chased will be donated to the American Red Cross. The popular

COVID-19

guidelines,

cookie cake comes in nine traditional cookie flavors, plus any

interviews

with 

limited-time flavors, and can be customized with a cake center

ce-

lebrities  and

record-

breaking  rap

battles.

Creators of all kinds -

image or icing.
In 2020, Insomnia's partnership with the non-profit organization raised $12,000.

from  chefs  and  activists,

The bakery chain's heart-shaped cakes are available for in-

all relied on Live to create

store pickup or local delivery, with local delivery available until 12

moments and bring people to-

am or later at participating locations. Stores are open for walk-in

gether to reach their communities

or pick-up until 1 am or later for most locations.

©NATANAELGINTING - STOCK.ADOBE.COM

crisis, people on Instagram em-



bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

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http://digital.bakemag.com/sosland/bake/bake-march-april-2021
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http://digital.bakemag.com/sosland/bake/2018_12_01
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https://www.nxtbook.com/sosland/bake/2014_12_01
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https://www.nxtbook.com/sosland/bake/2013_11_01
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