bake - March/April 2021 - 23

Visit our

Social media strategies
Keely Siciliano of Dawn Foods offers ideas on key strategies
to develop for using social media effectively.
*	 Before posting to social media, bakeries must first have a
strategy in place, including which social media channels
they are going to be active on and can support. There are
many out there and some are going to be better suited

website

for you than others, so it's important to prioritize. Then,
determine how often it's feasible for you to post - whether
it's three times per week, once a day, etc.

shop.avalondeco.com

*	 Next, it's helpful to understand the priority content your
bakery would like to post for the week. This doesn't have
to be a formal process, but I recommend creating a list of
content ideas before the week starts.
*	 If budget allows, paid geotargeted social advertisements
can also be a successful strategy for bakeries looking to
reach new customers and boost store traffic. By using
geotargeting, social media users at a location nearby can
receive advertisements for your store.
*	 On a similar note, do a Google search for the best bakeries
or donuts in your town-for example, " Best donuts in Metro
Detroit " and see where you rank.
If you're not showing up in the search results, take a look
at any links to blogs or lists that showcase your competition.
Sometimes all it takes is you reaching out to the blog owner
requesting your bakery to be listed on these top-performing
sites or even consider inviting the blog owner to your bakery
to experience your products.
LTOs are one of the most effective key messages for a baker
looking to boost sales, Siciliano explains. The secret is to ensure
you offer your LTO long enough for a customer to get to the
store while short enough that customers feel a level of scarcity
and urgency.

From hand-made Royal Icing and Gum Paste
decorations to Dusts, Gems, Flowers, sprays and
more...Find it and shop online.
* Cake Boards
* Deco Dusts
* Dragees
* Edible Gems

* Gum Paste Deco. * Textured Rolling Pins
* Luster Sprays, Etc. * Wafer Flowers
* Pastry Bags
* High Lighter
* Royal Icing Deco.

AVALON DECO SUPPLIES, INC.

800-325-3326 * Fax 516-676-6076

info@avalondeco.com * shop.avalondeco.com


http://shop.avalondeco.com http://shop.avalondeco.com

bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

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bake - March/April 2021 - 1
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http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
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