bake - March/April 2021 - 22

LEVERAGING ONLINE TOOLS
For retail bakeries moving forward,
leveraging online tools is imperative for
growth ahead.
Keely Siciliano of Dawn Foods explains
that leveraging online tools and strategies
should be an integral part of a baker's
business. For example, social media can
help customers find your business and
understand more about your product
offerings before they even enter your
store.
Instagram is particularly useful for
featuring products as it's such a visual
medium and there are several options for
showcasing content, including in-feed
posts, Stories and most recently, Reels.
Additionally, having a website for
your bakery is incredibly important for
boosting sales, Siciliano explains. It's
valuable to have a website that offers a
menu for customers to browse products
before entering the store, or even give
them an option to order online.
While it can be an investment to create a
website at first, it will pay off in the end.
" It can't be stressed enough how
effective social media can be for reaching
customers, " she emphasizes.
Time-sensitive post-types like Instagram
Stories can help promote your bakery's
daily specials or LTOs. Social media pages
create a sense of community-and that
community needs to be nurtured and
engaged within a two-way conversation.

Recipes

store each day. This is a key element

Cybake has a richly functional recipe

of retail inventory management and

management system which serves three

reconciliation.

distinct purposes: it provides the basic

Cybake's Purchasing module allows

recipe data needed for production

ingredient deliveries to be captured to

reports including detailed instructions,

ensure that supplier invoices are accurate.

it enables the bakery to view finished

Cybake offers round optimization

product costs and margins and it calcu-

using Google Maps. This helps a bakery

lates essential information about the

make their deliveries in the most efficient

nutritional and allergen profiles.

way possible, saving both time and fuel.
" Wherever possible, our integrations

 
Waste

are API-based, meaning that data flows

For a retail operation, Cybake offers the

smoothly between the two systems. We

following functionality around waste:

avoid wherever possible file-based inte-

*	 Simple, quick capture of waste
quantities by retail staff, typically

Tyler explains.

using a tablet.
*	 Demand forecasting for each

The power of AI

product in each outlet, using histor-

Cybake provides bakeries with unique

ical sales data and other key factors.

artificial intelligence (AI) and business

The bakery can specify the desired

intelligence options to help them tighten

waste percentages for each product

operations.

category, helping them optimize
levels of waste in each store.
*	 Business intelligence reporting on
waste.

Cybake's integration with CatsAI gives
bakeries access to the forecasting power
of AI.
Cybake's business intelligence report

Cybake also helps optimize batch sizes

suite is based on Microsoft PowerBI. This

to minimize waste. This is of benefit to

gives bakers graphical insights into key

both retail and wholesale operations.

management data such as:

 
Deliveries
Retail staff can quickly and easily capture
what has been delivered into their

22 < MAR-APR 2021 | bakemag.com

grations as these can be error-prone, "

*	 Sales trends for products and
customers
*	 Margin trends for products and
customers


http://www.bakemag.com

bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

bake - March/April 2021 - 1
bake - March/April 2021 - 1
bake - March/April 2021 - 2
bake - March/April 2021 - 3
bake - March/April 2021 - 4
bake - March/April 2021 - 5
bake - March/April 2021 - 6
bake - March/April 2021 - 7
bake - March/April 2021 - 8
bake - March/April 2021 - 9
bake - March/April 2021 - 10
bake - March/April 2021 - 11
bake - March/April 2021 - 12
bake - March/April 2021 - 13
bake - March/April 2021 - 14
bake - March/April 2021 - 15
bake - March/April 2021 - 16
bake - March/April 2021 - 17
bake - March/April 2021 - 18
bake - March/April 2021 - 19
bake - March/April 2021 - 20
bake - March/April 2021 - 21
bake - March/April 2021 - 22
bake - March/April 2021 - 23
bake - March/April 2021 - 24
bake - March/April 2021 - 25
bake - March/April 2021 - 26
bake - March/April 2021 - 27
bake - March/April 2021 - 28
bake - March/April 2021 - 29
bake - March/April 2021 - 30
bake - March/April 2021 - 31
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bake - March/April 2021 - 34
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bake - March/April 2021 - 36
bake - March/April 2021 - 37
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bake - March/April 2021 - 40
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bake - March/April 2021 - 43
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bake - March/April 2021 - 47
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http://digital.bakemag.com/sosland/bake/2020_12_01
http://digital.bakemag.com/sosland/bake/2020_11_01
http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2018_09_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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http://digital.bakemag.com/sosland/bake/2016_09_01
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http://digital.bakemag.com/sosland/bake/2016_07_01
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http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
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https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
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