bake - March/April 2021 - 12

equipment

OVEN EDUCATION
" Using an oven as a sales assistant? " Why not? After all, it is

managers are all

the heart of every bakery. The psychology of advertising should

well

recognize and utilize the advantages of bread and baked prod-

plan and organize

ucts over the many other foods with which they are in constant

meetings.

The smell of fresh-baked rolls and the sight of steaming cres-

to

MIWE is represented
at more than 60 national

cent rolls make in-store baking of bread and pastries an experi-

and international trade fairs

ence for your customers. The movement of air inside the con-

each year, but nowhere as extensive-

vection ovens ensures perfect heat distribution in the oven and

ly as in the MIWE LBC. Here, you can take a close look at MIWE's

the best results. 

complete product portfolio and experience it during live dem-

Whether you choose a combination of convection oven and

onstrations in real-life, daily situations.

deck ovens, or a space-saving shop oven - as the " inventor " of

The center features equipment from MIWE energy and MIWE

aroma baking MIWE offers a variety of fresh baking stations for

eco:nova, right up to the complete range for shop baking and

your special purposes.

snacks. Also featured are loading technology and vacuum con-

In addition, situated on 6,500 square meters of land and with

ditioning, from the production control room to the MIWE shop

a usable area of roughly 1,600 square meters in Arnstein, Ger-

baking suite and other digital services. This also applies to the

many, the MIWE live baking center (LBC) is a fully equipped pro-

area of dough making and processing. Of course, MIWE's master

duction bakery with seminar and meeting rooms, a modern test

bakers and dough technologists are located on site.

laboratory, offices, storage and changing rooms and a baking

MIWE was founded in 1919 by Michael Wenz in the Franconian

studio, where the complete range of products for instore baking

city of Arnstein, Germany, and produces baking technology for

is available. 

the global market at two locations in Germany. The company

" Meet the experts " is the motto of MIWE's demonstration bak-

is well known worldwide for its competence and experience in

ery because that's exactly what it is all about: cooperation and

the area of climate-controlled process stages of baking (baking,

exchange of experiences among experts. MIWE's master bak-

refrigerating, proofing, freezing), automation technology, imple-

ers and dough technologists, advisers, regional and key account

mentation of energy-efficient bakeries and plant construction.

12 < MAR-APR 2021 | bakemag.com

MIWE

competition.

prepared


http://www.bakemag.com

bake - March/April 2021

Table of Contents for the Digital Edition of bake - March/April 2021

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http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
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http://digital.bakemag.com/sosland/bake/2019_12_01
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http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
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http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
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http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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http://digital.bakemag.com/sosland/bake/2015_09_01
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https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
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https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
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