bake - January/February 2021 - 48

Innovation

in

Cakes

t is no secret that 2020 completely upended how the world
thinks about celebrations, which greatly impacted the cake
sector. For example, according to a Dawn Proprietary study in
2020, 65% of artisanal bakers offered individually wrapped items
to meet consumer demand. Until COVID-19 is under control,
Dawn believes smaller single-serve cake portions will continue to
dominate the market, explains
Phil DeWester, director
of senior category
marketing for Dawn
Foods.
Another key trend
for 2021 is taking classic cakes and reimaging them in indulgent
ways.
" We are still in a
time where many are
looking for little ways
to brighten their day
and making cakes
more indulgent is a
great way to do that, "
DeWester says.
This indulgence
trend is particularly
significant in choc48

2021

THE SPRING ISSUE

olate cakes. Chocolate cake and cupcakes continue to be the top
flavor among all cakes/cupcake flavors (source: Nielsen, POS Sweet
Bakery), and chocolate cake is also projected to grow 2.2% over
the next four years (Source: Datassential MenuTrends/Flavor, April
2020).
In 2021, chocolate cakes will be darker and richer than ever
before, with bakers turning to ingredients such as black cocoa powder, activated charcoal and richer fudge.
So, what types of cakes are trending most popular?
Barrel Cakes

Barrel cakes, or ultra-tall cakes with indulgent toppings, are incredibly popular. These cakes truly are everywhere right now, as bakers
are making and decorating them to promote across their social
media feeds.
Cake Pizza

" Cake Pizza " is a cake trend that has emerged in the United Kingdom in recent months, and Dawn is already seeing it reach the
United States. Contrary to what the name suggests, Cake Pizza is
not a pizza. Instead, bakers use a special triangle cavity silicon mold
to bake individual slices of cake. Each cake slice is individually
decorated and completely customizable, usually containing pops
of brightly colored icings, indulgent toppings, and served with a
cupcake in the middle.
For consumers, this type of cake will be an especially important
trend in 2021 as it allows for individual servings and complete cus-

DAWN FOODS

I



bake - January/February 2021

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