bake - January/February 2021 - 37

over its bun. The signature fried chicken was made of
a sweet and crunchy peanut butter cereal mix, topped
off with fondant pickles and spicy mayo made of buttercream dyed a light cream orange.
Another cake Gampp has enjoyed creating is a hyperrealistic Thanksgiving roasted turkey. It's one of How To
Cake It's most viewed videos and a cake the most viewers have tried to recreate since it was originally posted.
Cakes that look like other foods have been especially
popular, according to Gampp. Videos featuring giant
cheeseburgers and fries, pizza, blueberry pancakes, a
grilled cheese sandwich and sushi (all made from cake)

" I like to think of social media
as the modern business card.
Instead of just taking your
word for it, the more you put
up and post, the more they see
evidence of what you can do. "
Yolanda Gampp, How To Cake It

have gained millions of views on YouTube.
Gampp stresses the importance of social media nowadays to baking, especially when it comes to showcasing
products. Novelty cake decorating has come a long way
and is in the mainstream, thanks in large part to the reach
social media has given to cake artists.
" I like to think of social media as the modern business
card, " she says. " Instead of just taking your word for it,
the more you put up and post, the more they see evidence of what you can do. "
Cake artists such as Gampp have only risen in relevance in the last year, as home bakers are looking for
ways to divert their attention from the stresses of the
pandemic. With more time spent indoors, they have also
looked for activities that occupy their time and stimulate
their minds. Cakes have given a boost to our lives, not
only through our stomachs but also our eyes, and that's
reflected in How To Cake It's viewership.
" If you look at the activity we get, people are drawn
not only to novelty cakes that look like the real thing,
but then seeing it cut and seeing that it's actually a
cake, " she says.
It's also a great way to go viral online. Numerous cake
artists in recent years have received massive exposure
from their hyper-realistic cakes, which has helped them
to attract more customers to their businesses.

bakemag.com | JAN-FEB 2021 > 37


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