bake - January/February 2021 - 36

cakes

MAKING A NAME ON

CAKES
The world of cake design has taken over social media in recent

advantage of being able

years, as experts, hobbyists and casual viewers alike are fasci-

to instantaneously reach

nated by the culinary creations talented artists are developing.

viewers

One of those artists making a name for herself on her eye-pop-

unique cake ideas. They

ping desserts is Yolanda Gampp.

also receive instant feedback,

showcase

letting them know what works

Tube show (with over 4 million subscribers) in which she creates

and giving them suggestions for

cakes that look like other objects and hosts baking tutorials. The

future ideas. This, in addition to How To

success of these videos has led How To Cake It to expand to sell-

Cake It's lighthearted approach to cake decorating, has fos-

ing merchandise and holding live workshops.

tered a community of cake lovers.

Prior to How To Cake It, Gampp attended culinary school before

The show focuses on Gampp as she creates crazy, realistic

moving to the world of baking. Eventually she starred in Food Net-

looking objects with cake, and walks viewers through how to do

work's SugarStars in Canada. The show aimed to be a real-life sit-

it themselves. The How To Cake It team discusses new ideas for

com, with the contestants making cakes and various sweet treats

cakes, looking for things that are popular or what holidays are

for big events in Toronto. However, it only lasted one season before

coming up. One of Gampp's favorites she has done so far was

being cancelled, leaving Gampp to figure out her next career move.

a cake version of the craze that swept the nation: the Popeye's

That's when she connected with producers Connie Contardi

chicken sandwich.

and Jocelyn Mercer, who had enjoyed her work on SugarStars

In 2019, Americans were obsessed with the new chicken sand-

and wanted to create an entertaining baking show with her as

wich from Popeye's, a standard " Southern-style " chicken sandwich

the host. How To Cake It launched as a digital web show in 2015

with mayonnaise, thick-cut pickles, a buttery brioche bun and a

using YouTube as its main platform.

chicken breast seasoned and spiced with Popeye's traditional but-

" We just jumped in head-first, and unbeknownst to us, it went
far beyond what we dreamed much faster than we had hoped, "
Gampp says. " It has been a roller coaster ride ever since. A
good one. "
YouTube has been a windfall for them. They have enjoyed the

36 < JAN-FEB 2021 | bakemag.com

termilk batter. The taste won over those who had tried it, and demand was at an all-time high in the second half of that year.
To capitalize on that success, Gampp made her own version
with 4.5 pounds of her Ultimate Vanilla Cake. The cake was
covered in a tan fondant and featured the same light glaze

YOLANDA GAMPP/HOW TO CAKE IT

Gampp is the face of How To Cake It, a massively popular You-

and


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bake - January/February 2021

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