bake - January/February 2021 - 29

Patty's Cakes & Desserts' business model has
it poised for success in the age of COVID-19.
BY BRIAN AMICK
Change is inevitable. We can adapt to it, or let it sink us.

drivers. Once the pandemic arrived in full force, the

Patty Gomez and

Patty's Cakes & Desserts is a prime example of a busi-

bakery faced a surge of delivery orders as customers

her son Philip are

ness that is perfectly suited to change, and has thrived

looked for a new way to get its products.

the co-owners of

" We previously relied on a third-party delivery company,

Patty's Cakes &

Founded in 1985 by Patty Gomez, the Fullerton,

but with the uncertainty of California's gig-economy and

Desserts, which

California, bakery has blossomed from a kitchen hobby

our desire to provide top-notch customer service, I knew

serves northern

into a widely successful brick-and-mortar business thanks

I had to act quickly and create a direct-to-consumer

Orange County.

in the chaos of 2020 and early 2021 because of that.

to ingenuity and a creative and tasty menu of cakes
and cupcakes. With the help of her son Philip Gomez,
Patty opened her brick-and-mortar location in Fullerton
in 2010 and expanded her offerings to include iced-toorder cupcakes and fresh-baked cookies and cake balls,
as well as elegant multi-tiered cakes.
Patty's Cakes & Desserts offers one of the most
comprehensive cupcake menus in the country, with
nearly 100 flavors available daily, each of which is icedto-order. For many, this would be a logistics nightmare.
But not for Patty's Cakes & Desserts.
Because the bakery's old storefront did not have a
display case, it was forced to come up with a new solution. The decision to ice each cupcake to order not only
allowed the bakery to offer more flavors than most, but
make it more adaptable to consumer tastes.
" We figured, 'Well, let's just ice them when people
want them' and that became our thing, " says Philip
Gomez. " People expect it from us. It allows us to offer
91 flavors every day in mini and large cupcakes. People
can choose whatever they like and it makes things quite

PATTY'S CAKES & DESSERTS

easy. Our kitchen is an easier flow and our customers
(orders) are easy, so it's a win-win. "
It also allowed them to weather the storm of COVID-19
when the pandemic first hit, despite residing in the most
ravaged state in the country.
A new fleet arrives
Before the pandemic, Patty's Cakes & Desserts had a
third-party company handling its delivery. The bakery
experience issues with the unreliability of the company's

bakemag.com | JAN-FEB 2021 > 29


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bake - January/February 2021

Table of Contents for the Digital Edition of bake - January/February 2021

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