bake - January/February 2021 - 25

DANDIES MARSHMALLOWS

STAN'S DONUTS

STAYING AHEAD OF
THE CURVE
The Hershey Company has
developed a new capability
for its retail partners that
will help them stay ahead
of the retail landscape
during the COVID-19
pandemic and beyond.
Hershey has announced
a new virtual meeting
opportunity called Hershey
Insights Network (HIN)
that is providing solutions
for its retail partners to
engage shoppers and
enhance their overall
experience both instore and online. These
personalized solutions are
now able to be presented
and discussed remotely
with retail partners across
the country.
The HIN is an engaging
virtual meeting experience
that features the latest
insights and solutions,
broadcasted to retail
partners in a unique
and remote platform.
Much like a television
studio, the HIN serves
as its own network, with
a multi-camera studio
and video switcher to
ensure retail partners
have a live experience
unlike any other. The HIN
provides leading insights,
analysis and expertise
that provide solutions to
engage shoppers with
live set merchandising
and enhanced shopping
experiences.

COVID-19 impact analysis
The novel coronavirus pandemic has ushered in a sea change
in consumers' dietary preferences, with sales of plant-based
and vegan foodstuffs spiking across all continents. Growing
apprehensions about possible infection contraction through
zoonotic channels have compelled consumers to abandon
meat consumption and choosing safer alternatives.
This precautionary behavior has also penetrated the marshmallow market, with prominent manufacturers augmenting
production of different flavored vegan marshmallows.
According to a Veganuary survey, 32% of participants
revealed that they were consuming more vegan foods
across the United States, United Kingdom, Latin America
and Germany since the pandemic's outbreak.
Hence, the prospects for vegan marshmallows have
been broadening in the past several months. The market
is expected to further aggrandize in the upcoming forecast
period, with consumers expected to rely largely on cleanlabel and naturally derived foods way after the pandemic
has subsided.

" Dandies
Marshmallows
have been
used in
hundreds of
foodservice
products over
the years-
from items in
bakeries and
restaurants. "
Ryan Howard and Dan Ziegler
of Chicago Vegan Foods

The amazing world of honey varietals
Beyond the sweetness of marshmallows, there is another
important ingredient to consider for a wide range of sweets:
honey. The color and flavor of honeys differ depending on
the nectar source (the blossoms) visited by the honeybees.
In fact, there are more than 300 unique types of honey
bakemag.com | JAN-FEB 2021 > 25

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bake - January/February 2021

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