bake - January/February 2021 - 18

CBD BAKED GOODS
A first-of-its-kind, free flowing, tasteless and odorless Hemp Bake Mix
has led to the launch of The Hemp
Bakers. The CBD baked goods line
was created by 5 Generation Bakers
(5GB), the producers of Jenny Lee
Swirl Bread, and Hemp Synergistics,
a biotech company specializing in
hemp-based ingredients and consumer products. The cookies and brownies are 100% THC-free, made with
all-natural ingredients and are free
from hemp's bitter taste.
According to research, they are one
of the first major commercial bakeries (a perceived traditional bakery
sold on QVC and available in over
4,000 US locations in 30 states, no
less) getting into the CBD business
prior to the long-awaited FDA regulations - making these products, their
active ingredient, and the partnership unique. 
Scott Baker, President, 5GB
How will CBD will impact the industry? 

It's a game changer and will create
an entirely new segment for food
manufacturers. Personal indulgences
that become functional food.  That's
really exciting to me.  It will be
similar to a product line extension
but likely sold in an entirely different department.  Quite often, adding
a new flavor or version of a product
or brand results in a certain percentage of cannibalization. Adding CBD
to an existing product will create an
entirely new product all together.

they can eat more freely and without guilt.  Being immersed in this
culture helped me realize that my
baked goods could be so much more
than a guilty pleasure.  Why not
bake something that replenishes and
refuels athletes?  We initially wanted
to develop a 'recovery bread' and our
research indicated that including
cannabinoids could maximize a food
delivery system.
The concept was so new in food
manufacturing that all we had access
to was raw hemp oils and pressed oil
by-products.  The material was pungent and overpowering.  Additionally, despite our multiple requests, we
were not able to obtain any testing or
certification that it contained the level of CBD claimed.  More importantly,
we couldn't substantiate the material
was THC free. While we were able to
engineer some suitable and somewhat rankly flavorful 'earthy' breads,
we just were not confident it would be
an effective product on a consistent
basis.
 
What makes The Hemp Bakers a standout
product line?  

Frankly, the key feature that makes
this product stand out is the fact
that the product flavor profile does
not stand out. I don't want to bake
anything unless it can be considered
as some of the best tasting baked
goods in the category.  These should
taste good, not different. Because
these cookies and brownies are great
tasting baked goods, they don't make
 
Can you please share highlights of this the consumer feel like they are eating
two-year journey for the right ingredient?   a pot brownie. I just want our fans
to enjoy a good cookie or brownie
My wife is a triathlon coach and race
without the offtasting bitterness
director which put me in front of
or turnoff of a strong hemp flavor.
people who use food for fuel. Many
midlife athletes embrace sport so that These products do just that.

18 < JAN-FEB 2021 | bakemag.com

 Please share specifics of the process.

So simple - there is nothing outside
of normal baking procedures necessary. I simply add the Hemp Bake
Mix as any other dry ingredient.  For
both the brownies and the cookies, I
add the powder in the very first step
to ensure that the CBD is fully incorporated and consistent throughout
the batter.  It's really that easy.
Dan Kohler, CEO, Hemp Synergistics 
Can you please share the unique baking
benefits of Hemp Bake Mix?

Existing hemp oils and powders
made with chemical-filled nanotechnology produced bad tasting baked
goods with inconsistent CBD levels.
Hemp Bake Mix is a free-flowing powder that is all-natural, odorless and
free of hemp's bitter taste. It blends in
perfectly with the other ingredients,
just like adding salt or sugar, unlike the oily ingredient available by
competitors that leaves residue and
stains. With a limited impact on the
flavor profile, a 100-pound batch of
product requires only about 3 ounces
of the mix. 
How did the partnership come about?

Scott Baker, the president of 5 Generation Bakers, was working on a way
to be one of the first national bakeries
to introduce CBD into their products.
We produced our Hemp Bake Mix,
and it was exactly the ingredient that
Scott was looking for.


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bake - January/February 2021

Table of Contents for the Digital Edition of bake - January/February 2021

bake - January/February 2021 - 1
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