bake - December 2020 - 96

PROFILES

M

arketing your store is crucial to
continued success, and Mi Tierra,
one of Ohio's most popular
Hispanic supermarket operators, is highly
skilled at promoting their fresh bakery and
other products to a growing customer base
throughout the area.
On Facebook, Mi Tierra posts specials
daily on fresh bakery breads and decorated
cakes, enticing customers to come into the
store and check out the new selections.
The entire bakery is witnessing increasing
sales, including breakfast items such as
donuts, which are made fresh daily and
decorated in vibrant designs.
Jose Sanchez, store manager at Mi
Tierra, points out their donut business is
flourishing because of the high quality and
wide selection. The oversized donuts are
decorated with Sprinkelina sprinkles from
BakeMark and assorted flavors of icings.
Roughly 15% of the bakery's customers
are non-Hispanic, a percentage that is
growing, opening the door for a broader
selection of donuts. The store's bakers, Luis
Pizarro and Alfredo Melendez, are highly
skilled and capable of producing many
types of authentic breads and pastries.
" People are very impressed when they see
the bakery, and they always take one - at
least, " Sanchez says.

DECEMBER 20

|

PANADERĺA

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bake - December 2020

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