bake - December 2020 - 92

T

he COVID-19 pandemic continues
to impact sales for local businesses
across the state of Ohio. For
Hispanic bakeries in the area, they are
adapting to the new realities of doing
business and making the best of their
circumstances.
At Panadería La Mexicana, a bustling
bakery in Fairfield, Ohio, Luis Leon says their
business has accelerated daily procedures for
cleaning and disinfecting the workspaces.
Customers feel safe, and they are more aware
of how to protect themselves while in the
bakery. His father Adalberto Leon owns the
bakery business.
In addition, the bakery has expanded its
reach by selling to more grocery stores and
supermarkets, including a new deal with a large
hypermarket with three locations in Ohio.
" We want to get in front of more people so
they will try our breads, " Leon says. " If people
feel safer going to bigger supermarkets, that is
where we want to be. "
The reality is that supermarket sales have
risen 5% or more across the country in the
wake of the pandemic, as consumers shop
more at grocery stores for important staples
such as breads and pastries.

In April, during the height of the shelter-athome orders, 37% of consumers told NPD
they wanted to make sure they had sufficient
breads and snack foods on hand. Also, in many
cases, the more snack food in the home, the
more frequently the item is consumed, which
tends to be especially true of certain types of
breads and snack foods.
" We've seen consumers turn to indulgent
snack foods in other challenging times, and
although history isn't repeating itself during
COVID, it is rhyming, " says Darren Seifer,
NPD food and beverage industry analyst.
" Although we can't predict what's going
to happen in the future, I think it's safe to
say snack food manufacturers and retailers
can expect elevated snack food usage while
COVID-19 restricts our restaurant usage and
overall movement, in particular school closings
and work from home orders. "
Consumers have historically turned to snack
foods for comfort and enjoyment during
challenging times, like the Great Recession,
but this behavior has been heightened
during the COVID-19 pandemic, reports

The NPD Group. Given both the economic
and well-being stressors related to COVID19, indulgent snacking is playing an even
more important role during these current
challenging times.
NEW SPINS

The instore bakery department has " yet to
return to normal, " said Todd Hale, principal
at Cincinnati-based Todd Hale LLC, noting
this part of the business has underperformed
during the crisis. This department can make
progress through new spins on popular
pre-COVID-19 trends, he added.
" There had been a lot of demand for singleserve items like bagels or cookies. So how
about more packaged single-serve? "
Hale sizes up the state of the baking industry
by leveraging Nielsen data and providing his
perspectives, with points including the
following:
Food Retail: Supermarkets and valuefocused retailers have been driving the most
growth over the past 52 weeks, up 11.9% and
7.8%, respectively.

DECEMBER 20

|

PANADERĺA

37



bake - December 2020

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