bake - December 2020 - 9

" To customize on a budget, we recommend that bakers
use icings to show their creativity and glazes to turn
a traditional baked good into something new. "
Elena Taylor, senior marketing director at Dawn Foods

Beyond COVID-19, Dawn continues to see consumers prefer

ors available in various shades including red, blue, green and

better-for-you products, whether it's vegan, reduced sugar, nat-

more; flavor options are similarly varied across various fruits and

ural flavors, etc. Ninety-one percent of consumers believe recog-

other flavor profiles. "

nizable ingredients are healthier, according to Technomic's Away
from Home Bakery Study. Many bakers have incorporated these

Benefits abound

items into their bakeries, and Dawn strongly recommends they

With full-service capabilities, ADM offers flavor solutions to all

continue with this trend to best meet consumer needs.

product categories including baked goods, Wright explains. Va-

Vegetable extracts are a great way to receive natural flavorings and colors.
" For example, at Dawn, we use beet and radish extract to give

nilla, mint, citrus, fruits, berries, savory, dairy and more are part
of the company's expansive portfolio of natural flavors and extracts, from the name fruit (FTNF) flavors and distillates.

baked goods a bright red color, " Taylor says. " Carrot extract can

" Because our flavor portfolio includes natural flavors, we are

also be used for orange coloring. Incorporating natural fruits are

able to assist product developers in providing ingredients that

another way to add sweet flavor without the refined sugar. "

appeal to consumers, as our research finds that 50% of con-

Dawn's line of Cleaner Ingredients mixes, fillings and Naturally Brilliant icings contain natural colors and flavors. This line

sumers prefer foods or beverages containing natural ingredients
that they consider beneficial to their health, " Wright says.

of products was tested with consumers and exceeded sensory

Citrus flavors are currently booming within the industry as

score benchmarks. Dawn uses a wide range of fruits, vegetables

shoppers seek out functional products with better-for-you po-

and/or plants as sources of color and flavor including beets, car-

sitioning. In fact, 57% of global consumers report being more

rots, pumpkins and more, and plans to continue to innovate in

concerned about their immune system because of COVID-19,

this space.

according to FMCG Gurus, June 2020. Refreshing citrus flavors

" Natural colors and flavors have become more mainstream
because they can be used across a wide range of applications, "
Taylor says. " Natural colors and flavors are robust enough to

also signal holistic wellness attributes like mental clarity and increased energy.
Fruit optons include lemon, lime,

be bakeable and/or heated and can be added to ready-to-use

orange, grapefruit, and manda-

products like buttercreme icings. There are beautiful natural col-

rin flavors.

bakemag.com | NOV-DEC 2020 > 09


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bake - December 2020

Table of Contents for the Digital Edition of bake - December 2020

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