bake - December 2020 - 70

L

a pandemia de COVID-19 continúa
afectando las ventas de las empresas
locales en todo el estado de Ohio.
Para las panaderías hispanas de la zona, se
están adaptando a las nuevas realidades de
hacer negocios y aprovechar al máximo sus
circunstancias.
En Panadería La Mexicana, una concurrida
panadería en Fairfield, Ohio, Luis León dice
que su negocio ha acelerado los procedimientos
diarios para limpiar y desinfectar los espacios
de trabajo. Los clientes se sienten seguros y son
más conscientes de cómo protegerse mientras
están en la panadería. Su padre Adalberto León
es dueño del negocio de panadería.
Además, la panadería ha ampliado su alcance
vendiendo a más tiendas de comestibles y

supermercados, incluido un nuevo acuerdo con
un hipermercado grande con tres ubicaciones
en Ohio.
" Queremos ponernos frente a más personas
para que prueben nuestros panes, " dice León.
" Si la gente se siente más segura yendo a los
supermercados más grandes, ahí es donde
queremos estar. "
La realidad es que las ventas de los
supermercados han aumentado un 5% o
más en todo el país a raíz de la pandemia,
ya que los consumidores compran más en
las tiendas de comestibles para los alimentos
básicos importantes como panes y pastelería.
En abril, durante el apogeo de las
ordenes de refugio-en-el-hogar, el 37% de
los consumidores le dijeron a NPD que

querían asegurarse de tener suficientes panes
y bocadillos a la mano. Además, en muchos
casos, entre más bocadillos hay en el hogar,
con mayor frecuencia se consume el producto,
lo que tiende a ser especialmente cierto para
ciertos tipos de panes y bocadillos.
" Hemos visto a los consumidores recurrir
a los antojos indulgentes en otros tiempos
difíciles, y aunque la historia no se repite
durante COVID, está rimando, " dice Darren
Seifer, analista de la industria de alimentos
y bebidas de NPD. " Aunque no podemos
predecir lo que sucederá en el futuro, creo que
es seguro decir que los fabricantes y minoristas
de antojos pueden esperar un uso elevado de
antojos, mientras que COVID-19 restringe
nuestro uso del restaurante y el movimiento

DICIEMBRE 20

|

PANADERĺA

15



bake - December 2020

Table of Contents for the Digital Edition of bake - December 2020

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