bake - December 2020 - 46

WINNING PROMOTIONS

POPPING CAKE STAND

Think of
a Jack in
the Box for
cakes.

FREE SHIPPING
Consumers plan to spend an average of $691 this holiday season, less than last year's anticipated holiday spending. With the
coronavirus pandemic affecting consumer spending, the number
of those planning to spend the same amount they did last year
declined by 11 points compared to last year.
Consumers will look to take advantage of deals when it
comes to their holiday shopping this year, with free shipping being a primary motivator, according to The NPD Group. Insights
from NPD's annual holiday purchase intentions study reveal that
free shipping was identified as the number one factor influencing where consumers decide to shop this holiday season.
" Consumers plan to do more of their holiday shopping online
this year, and this includes shipping gifts to family and friends
with whom they won't be able to celebrate in person this year, "
says Marshal Cohen, NPD's chief industry advisor, retail. " The
addition of shipping fees to all of these deliveries is a bigger
financial burden on consumers than getting the best deal. "
Concern about the state of the economy is a contributing
factor to consumers' spending intentions. Fifty-seven percent
of shoppers view the state of the economy poorly (up from 37%
last year), and 30% say they will spend less because of the state
of the economy (up from 23% in 2019). Despite that, 29% of
consumers will spend more because they have fewer expenses
this year.
" Through much of 2020, retail spending as a whole has not
seen the big declines expected, pointing to the consumer's
willingness to spend despite economic uncertainty, " says Cohen.

46

2020

The new Popping Cake Stand, designed by a baker and her
engineer son, Liz Charm and Jordan Long, has a gift pod
that hides a surprise in your cake, which pops through at
the right moment. Think of it like a Jack-in-the-Box
for cake and gifts.
The family behind Surprise Cake featured
their innovative product on ABC's Shark
Tank, on the Nov. 6 episode. They showcased the spring-loaded stand, which
includes a gift pod large enough to hold a
modern-day cellphone.
" We are thrilled to have Surprise Cake
appear on national television on one of our
favorite shows, " says co-founder Jordan Long.
" We think the American audience will love the
Popping Cake Stand. And of course, everyone should tune
in for a huge surprise on Nov. 6. "

THE WINTER HOLIDAY ISSUE

CAKE COMBS
Remember Cake Safe's Cake Comb
Design Competition? Well, Cake
Safe has selected two winners and
created their designs to bring to you.
They're named after the bakers who
submitted the winning designs. Each
winner received $100 to spend on
CakeSafe.com plus their namesake
Cake Comb in every height the company offers (6, 8, and 12 inches).
Meet the new combs below:
The Chelsea Comb
Named after Chelsea from Dulcet
Cake Co. She submitted a few beautiful designs, but this
was the winner in our books. We loved the cascading ridges
(or stripes). Flip it upside down for a different look
The Marsha Comb
Named after Marsha Winbeckler, who suggested we make
this pleated design. You'll get smooth buttercream plus a
unique design. It's a win-win with this comb.


http://www.CakeSafe.com

bake - December 2020

Table of Contents for the Digital Edition of bake - December 2020

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http://digital.bakemag.com/sosland/bake/2019_10_01
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