bake - December 2020 - 32

breads

blueberries
Fans of blueberries officially have a fresh way to share their love

ready have some ideas about what messages with the blueberry

of their favorite berry: the new blueberry emoji was included in

emoji might mean, even without context.

the latest set released by the Unicode Consortium and made
available on devices this month.
In a recent national survey, 46% of adults associated a blueberry emoji with happiness, and another 19% associated it with
being hungry. To encourage use of the emoji, and inspire pur-

Respondents in the national survey by Pollfish indicated that if
they see a blueberry emoji on its own, they might assume:
x It signifies happiness and hunger.
x The sender either wanted to eat blueberries or was already eating blueberries.

chase, the U.S. Highbush Blueberry Council (USHBC) will be en-

x They should add blueberries to their shopping list.

gaging consumers through a variety of social media content and

x The sender was making or eating dessert with blueberries

promotions.
" Consumers enjoy using emojis to add context - and pops

in it.
x They were being asked to breakfast/brunch.

of color - to their communications. We are thrilled that they

Blueberries are appreciated and warmly received all around:

now have such a vivid way to show their love for blueberries

In 2020, Classic Blueberry was named Flavor of the Year and

and spread a little happiness, " says Kasey Cronquist, president,

Classic Blue was designated Color of the Year. The emoji release

U.S. Highbush Blueberry Council. " The USHBC is committed to

rounds out the national recognition for blueberries, and USHBC

helping blueberry growers, marketers and industry stakehold-

will continue to leverage these milestones and provide addition-

ers grow demand for blueberries by using the new emoji to fuel

al resources to industry stakeholders through Q4 and beyond.

consumer interest and grow market share. "
Made with Walnuts
For thousands of years, walnuts have possessed many unique

use of the new emoji. The Emoji Toolkit provides best practices

qualities. Today, those distinct attributes are being harnessed and

for emoji usage:

celebrated in new and exciting ways. With more and more " made

x predesigned, pre-written social posts

with walnuts " foods and beverages hitting store shelves, the value

x downloadable large-size, high-res emoji files for promo-

of walnuts' flavor, versatility, and nutritional benefits is making a

tions and signage

direct impact on innovation across several product categories.

Blueberries continue to make a strong showing in consumer

California walnuts contribute many beneficial nutrients and

shopping carts: the dollar growth for blueberries is more than

value consumers recognize and appreciate. They are also an

seven times the average of the top 15 fruit and vegetable cat-

ideal ingredient for food and beverage manufacturers looking to

egories sold in retail. This level of demand reflects the popularity

deliver new creative products without sacrificing flavor, texture,

of blueberries, which factored into the addition of a blueberry

or nutrition.

emoji to the standard set.
With the blueberry emoji's release, blueberry fans will get to
decide for themselves how they want to use it. Consumers al-

32 < NOV-DEC 2020 | bakemag.com

The California Walnut Commission developed a new white paper for product developers and marketers to gain insight as to
what makes walnuts unique.

U.S. HIGHBUSH BLUEBERRY COUNCIL

To help the blueberry industry capitalize on this new marketing tool, the USHBC developed resources to support strategic


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bake - December 2020

Table of Contents for the Digital Edition of bake - December 2020

bake - December 2020 - 1
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http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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http://digital.bakemag.com/sosland/bake/2016_09_01
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http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
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http://digital.bakemag.com/sosland/bake/2015_07_01
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https://www.nxtbook.com/sosland/bake/2014_12_01
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https://www.nxtbook.com/sosland/bake/2013_09_01
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