bake - December 2020 - 24

from island
to mainland
(and mainstream)

Started at a local
farmers market, The
Maui Cookie Lady now
has wide appeal and
some famous fans.
BY BRIAN AMICK
Nestled in Makawao Town, a rural community located
on the northeast slope of Haleakala on East Maui known
as the hub of Upcountry Maui, The Maui Cookie Lady
offers some of Hawaii's most delicious exports. The
company's motto is " to make the world a smaller place
one cookie at a time, " and it has achieved that over the
course of eight years.
It all began in 2012, when founder and long-time cookie
enthusiast Mitzi Toro began baking cookies as a fundraiser to thank the nurses at Maui Memorial Hospital for
taking great care of her terminally ill father. After raising
funds for the nurses for a few months at a local farmers
market, Toro was encouraged to transform her cookie
fundraiser into a full business by her regular customers
who loved her treats.
Toro's love of baking began when she received a
fresh-baked cookie on the first day of high school. Since
then, she has been baking for classmates, neighbors,
coworkers, friends and just about anyone who was willing
to accept her crazy cookie concoctions over the years.
" I remember how comforting it was to receive the
freshly baked chocolate chip cookie and it gave me a
moment of comfort from the first day jitters starting at a
new high school, " says Toro. " I asked the teacher for her
recipe and that started my lifelong passion for baking.
I learned early on that it does not matter who you are,
where you come from, what culture or language you
speak, good food unites everyone. "
Sweets fans across the globe (and especially throughout
the United States) have certainly been united over their
love of Toro's six-ounce cookie creations. After building
the Made in Maui cookie production line, the company
quickly garnered fans from as far away as the United
Kingdom, Japan and even Dubai.
The little island boutique bakery continues to gain
loyal customers due to its creative, decadent flavor
Mitzi Toro has had a passion for baking since high school, when
she received a fresh-baked cookie on the first day of school.

24 < NOV-DEC 2020 | bakemag.com

THE MAUI COOKIE LADY

her own commercial kitchen and officially beginning


http://www.bakemag.com

bake - December 2020

Table of Contents for the Digital Edition of bake - December 2020

bake - December 2020 - 1
bake - December 2020 - 1
bake - December 2020 - 2
bake - December 2020 - 3
bake - December 2020 - 4
bake - December 2020 - 5
bake - December 2020 - 6
bake - December 2020 - 7
bake - December 2020 - 8
bake - December 2020 - 9
bake - December 2020 - 10
bake - December 2020 - 11
bake - December 2020 - 12
bake - December 2020 - 13
bake - December 2020 - 14
bake - December 2020 - 15
bake - December 2020 - 16
bake - December 2020 - 17
bake - December 2020 - 18
bake - December 2020 - 19
bake - December 2020 - 20
bake - December 2020 - 21
bake - December 2020 - 22
bake - December 2020 - 23
bake - December 2020 - 24
bake - December 2020 - 25
bake - December 2020 - 26
bake - December 2020 - 27
bake - December 2020 - 28
bake - December 2020 - 29
bake - December 2020 - 30
bake - December 2020 - 31
bake - December 2020 - 32
bake - December 2020 - 33
bake - December 2020 - 34
bake - December 2020 - 35
bake - December 2020 - 36
bake - December 2020 - 37
bake - December 2020 - 38
bake - December 2020 - 39
bake - December 2020 - 40
bake - December 2020 - 41
bake - December 2020 - 42
bake - December 2020 - 43
bake - December 2020 - 44
bake - December 2020 - 45
bake - December 2020 - 46
bake - December 2020 - 47
bake - December 2020 - 48
bake - December 2020 - 49
bake - December 2020 - 50
bake - December 2020 - 51
bake - December 2020 - 52
bake - December 2020 - 54
bake - December 2020 - 55
bake - December 2020 - 56
bake - December 2020 - 57
bake - December 2020 - 58
bake - December 2020 - 59
bake - December 2020 - 60
bake - December 2020 - 61
bake - December 2020 - 62
bake - December 2020 - 63
bake - December 2020 - 64
bake - December 2020 - 65
bake - December 2020 - 66
bake - December 2020 - 67
bake - December 2020 - 68
bake - December 2020 - 69
bake - December 2020 - 70
bake - December 2020 - 71
bake - December 2020 - 72
bake - December 2020 - 73
bake - December 2020 - 74
bake - December 2020 - 75
bake - December 2020 - 76
bake - December 2020 - 77
bake - December 2020 - 78
bake - December 2020 - 79
bake - December 2020 - 80
bake - December 2020 - 81
bake - December 2020 - 82
bake - December 2020 - 83
bake - December 2020 - 84
bake - December 2020 - 85
bake - December 2020 - 86
bake - December 2020 - 87
bake - December 2020 - 88
bake - December 2020 - 89
bake - December 2020 - 90
bake - December 2020 - 91
bake - December 2020 - 92
bake - December 2020 - 93
bake - December 2020 - 94
bake - December 2020 - 95
bake - December 2020 - 96
bake - December 2020 - 97
bake - December 2020 - 98
bake - December 2020 - 99
bake - December 2020 - 100
bake - December 2020 - 101
bake - December 2020 - 102
bake - December 2020 - 103
bake - December 2020 - 104
bake - December 2020 - 105
bake - December 2020 - 106
bake - December 2020 - 107
http://digital.bakemag.com/sosland/bake/2020_12_01
http://digital.bakemag.com/sosland/bake/2020_11_01
http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com