bake - September/October 2020 - 86

PERFILES

E

n La Esperanza Bakery & Deli
en Reno, Nevada, las propietarias
Estella and Javier Martinez explica
que su objetivo en el futuro es abrir más
panaderías. Su panadería ha estado abierta
durante 14 años.
Los clientes elogian la frescura y la
singularidad de sus productos. Un producto
distintivo se conoce como The Eye, que
es un pastel que requiere dos días para
prepararse. "A la gente le encanta cómo se
ve," explica Estella.
Han creado una comunidad alrededor
de la panadería, agrega, y menciona que su
mayor logro fue establecer conexiones con
los clientes locales. "Mi esposo y yo hemos
estado rodeados por la panadería. Está en
la sangre de nuestra familia," dice Estella.
"En México, somos conocidos por nuestros
panes."
Recientemente, comparte que los pasteles
creativos son la tendencia más importante
que influye su negocio. "Los pasteles
siempre son más grandes y locos."
A Martinez le encanta hornear y hacer
pasteles. Siempre está probando nuevas
ideas en los diseños de sus pasteles - con
el tiempo y con mucha práctica, sus diseños
de pasteles continúan impresionando
al creciente número de clientes de la
panadería. Sus ingredientes favoritos
incluyen la crema de mantequilla y los
colores en gel. Ella nunca tiene miedo de
probar algo nuevo o ir más allá para crear
un diseño único. Martinez es más feliz
cuando está horneando y decorando y está
extremadamente orgullosa de todo lo que
han logrado.

SEPTIEMBRE 20

|

PANADERĺA

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bake - September/October 2020

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http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
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http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
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http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
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http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
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