bake - September/October 2020 - 43

EXPANSION IN TEXAS
Sweet Paris Crêperie & Café has announced its newest and first

lows the food to be the star. It represents a conducive space for

location in Austin, Texas, opened at The Domain in mid-August.

families, friends and lovers to indulge in a beautiful setting for

Sweet Paris is a beautiful and chic creperie with multiple loca-

breakfast, lunch, snacks, dinner or dessert.

tions specializing in sweet and savory crêpes, waffles, salads, hot

The menu has grown to include waffles, salads, paninis, soups,

drinks and more. Made from scratch, the dishes are as delicious

milkshakes, frozen mimosas, and hot espresso and Nutella drinks.

as they are beautiful. The Instagram worthy interiors and the artful food and drinks make Sweet Paris a favorite place for haute

Fighting hunger

social media influencers.

Inspired by the overwhelming need, Sweet Paris founders

Sweet Paris Crêperie and Café opened its first store in 2012,

"fight hunger with hunger" using the resources of Sweet Paris

and since then it has spread throughout Texas, to Houston, Col-

to raise funds to serve the communities they work in. Patrons

lege Station, San Antonio and now Austin. Sweet Paris Austin

can purchase three crêpes on the menu designated by the Cen-

marks the group's 10th store, with an 11th already in construc-

tral Texas Food Bank logo. Diners may choose from the follow-

tion at Town Square in Sugarland, Texas. Sweet Paris is strategi-

ing crêpes to make a donation: Allison's Parfait, Truffled Cap-

cally looking at growing in new markets through its Strategic

rese and Lemon & Sugar. For each crêpe sold with the Central

Partnership model, in which individuals and groups with a hos-

Texas Food Bank logo, Sweet Paris will donate one meal to help

pitality background can bring Sweet Paris to their hometown

children in need.  

via franchise.

The new 2,429-square-foot restaurant, which includes a

Sweet Paris Austin marks its debut in the space next to Star-

beautiful patio and an event area, will seat 108 people and will

bucks in the heart of Simon Malls's The Domain, Austin's premier

be open daily. Sweet Paris Crêperie & Café currently operates

destination for fashion, luxury, dining and family fun with 100-

nine locations: Houston Rice Village; Houston CityCentre; Nue-

plus stores and restaurants.

vo Vallarta, Mexico; La Centerra, Katy; Century Square, College

Sweet Paris Austin offers Domain shoppers a place to recharge

Station; Houston Highland Village; Market Street, The Wood-

and relax after a day of shopping, as well as a fun dining spot for

lands; The Shops at La Cantera, San Antonio; and Baybrook

the whole family. The strategic partners for Sweet Paris Austin at

Mall, Friendswood.

The Domain are Michael and Mary Kelton, and they already successfully operate Sweet Paris The Woodlands at Market Street. 

Love of crepes
To say entrepreneurs Allison and Ivan Chavez have a passion

Creating a movement

for crêpes is an understatement. It was for the love of the crêpe

Sweet Paris Austin represents the group's second restaurant

- whether sweet or savory - that drove the two to research this

opening in 2020, as Sweet Paris Baybrook located in Friend-

popular street food and pair them with flavors found around

swood, Texas, in a beautiful store which opened at The Lawn in

the world. In 2012 they opened their first Sweet Paris in the

Baybrook Mall in March of this year.

popular Rice Village shopping district. While their hearts car-

The two founders of this stylish concept, husband and wife

JULIE SOEFER

duo Allison and Iván Chávez, met as undergraduate students

ried them on this culinary journey, the two possess serious
business acumen.

at the Wharton School of Business, and created a movement

Allison was born and raised in Houston. After graduating

behind their signature crêpes by using the highest quality in-

from St. John's School, she attended the Wharton School at

gredients paired with bold flavors, all presented in a beautiful

the University of Pennsylvania in Philadelphia. It's there she

setting. The Chavezes made it their personal mission to "re-

met Chavez, who is from Guadalajara, Mexico. After the two

vive the art of eating crêpes" and traveled the world search-

graduated from that prestigious business school, Allison

ing for flavors and new ways to bring this popular street food

worked as an investment banking financial analyst at Credit

to market.

Suisse in New York City. Ivan has been in the hospitality indus-

The appeal of Sweet Paris is seen in its food and its charming
French, industrial décor. The fresh simplicity of the design al-

try, specifically development and operations of beach resorts
in Mexico, since 2007.

bakemag.com | SEP-OCT 2020 > 43


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http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
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