bake - September/October 2020 - 28

INCLUSIONS TO CONSIDER
Dawn Foods offers ideas for inclusions that can help make products stand out in the bakery case. Among those are:
Kiwi

jackfruit

Matcha

Teas

Lavender

Chopped
pecans

Chocolate
chips

boosting properties of baked goods."

desire for options that fit with a health

potassium and phosphorous. Almonds

In addition to nuts, seeds, whole grains

and wellness-oriented lifestyle. Health-

also boast a heart-healthy fat profile,

and ancient grains are on-trend inclu-

forward inclusions that are also indul-

with 13 grams of "good" unsaturated

sions that enhance the nutrient profile

gent can increase the perceived value

fat and only 1 gram of saturated fat in

of baked goods in addition to improving

of products. Functional ingredients

every ounce."

the finished product eating experience.

like dietary fiber and pre- and postbi-

When considering better-for-you

otics can help brands further increase

inclusions, product positioning should

The health factor

purchase appeal of bakery items when

line up to the actual eating experience.

Labine points out that a key purchase

other health-signaling ingredients like

Products featuring high-quality ingre-

driver influencing consumers in 2020 is

rolled oats and dried fruit inclusions

dients and optimized processing condi-

are part of the formulation.

tions have the best chance of meeting

"One way product developers can

sophisticated consumer expectations.

enhance the health and wellness appeal

For example, a product that highlights

of baked goods is by enrobing inclu-

sustained energy really needs to deliver

sions with a coating that includes micro-

that benefit, Labine says.

biome supporting elements," she says.
"For example, yogurt covered raisins

Exotic flavors

or pretzel pieces can deliver pre- and

A D M 's re s e a rc h f i n d s t h a t w i t h

probiotics via the coating."

consumers more interconnected than

ADM's OutsideVoice research shows

ever, desserts and pastries are being

that fiber and protein are the top two

influenced by exotic flavors. Demand

ingredients consumers are seeking to

for globally inspired food experiences

add to their diets, and whole grains,

provides plenty of opportunities within

nuts and seeds also rank highly.

the dessert and pastry categories.

Nuts can be an appealing inclusion

"In 2020, we foresee greater accep-

for any product positioned as healthier

tance and growth of tropical and exotic

or better-for-you, especially given the

citrus flavors including mango, passion-

increased interest in plant-based ingre-

fruit, yuzu, calamansi, mandarin, clem-

dients and high-protein snack options.

entine and bergamot," says Labine.

They are simple and recognizable, so

Flavors from Asia are especially

consumers know they offer important

popular right now. Ingredients such as

nutritional benefits. Almonds especially

shiso (an herb in the mint family) and

are a value-add inclusion that contrib-

yuzu (a sour mandarin citrus hybrid)

utes to a positive "health halo" that

are being incorporated into dishes.

affects consumer decisions.

Botanical flavors such as rosemary,

almonds contain the most protein (6g)

28 < SEP-OCT 2020 | bakemag.com

hibiscus or lavender are used to inspire
baked good innovation as well.

and fiber (4g) per ounce," says Laura

Many of these inclusions can be

Gerhard of Blue Diamond Almonds.

paired with chocolate to truly unlock

"They are an excellent source of

their flavor in products. The combina-

Vitamin E and magnesium and a

tion allows for a fresh experience and

good source of calcium, riboflavin,

a familiar taste at the same time.

STOCK.ADOBE.COM

"Compared with other tree nuts,


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