bake - July/August 2020 - 7

technical corner

The role of

honey

in bread

Natural sweeteners can play an important part in the flavoring

*

Is at least 60% whole wheat-preferably 100%

of baked goods. Bread, in particular, can greatly benefit from a

*

Priced under $6/loaf

sweet infusion.

*

10¢ of every loaf sold returns to The Bread Lab to support

One of the best pairings for bread is honey. They work well

further research of other whole grain products

together, as honey can provide excellent flavor, functionality and

Storytelling is a top product trend in 2020, according to Inno-

moisture to this product. Bakeries across the country experience

va. The market research firm finds that 56% of global consumers

this firsthand with their own unique varieties.

say stories about a brand influence purchasing decisions. Few

At Zingerman's Bakehouse in Ann Arbor, Mich., State St.

ingredients have a better story to tell than honey. The National

Wheat has become a top seller. The hearth-baked sliced bread

Honey Board states that the story of honey is older than history

has just a few ingredients, including honey, wheat, olive oil, rye

itself. An 8,000-year-old cave painting in Spain depicts honey

and sea salt. Freshly milled soft white wheat is combined with

harvesting, and ever since, it's been used for food and so much

stone-ground, high-extraction hard red spring wheat flour. Then,

more all over the world.

the naturally leavened dough is mixed with a touch of honey and
olive oil for a same-day fermentation.

Earlier this year, the National Honey Board launched a video
called "Celebrating Beekeeping: A Labor of Love," providing a

The honey-based bread was developed as part of the Bread

narrative of the beekeepers who ensure bees are healthy and

Lab Collective through something called the Approachable Loaf.

honey flowing. Using this as your backdrop, you can tell the

The original formula was developed by Jeff Yankellow together

story of how your honey-based bread came to be. Not only will

with The Bread Lab, and while bakers are free to choose specific

it provide an interesting explanation behind your featured loaf,

ingredients, decide how to package the finished product and

but it will also give customers a reason to keep coming back for

what name to give the loaf, the loaf is characterized by these

delicious bread.

core values:

For bakers with questions about formulating their next made-

Baked in a tin and sliced

with-honey bread products, honey.com offers methods, tips and

*

Contains no more than seven ingredients

an explanation of honey's benefits. This secret ingredient is ver-

*

Contains no non-food

satile and wholesome, excelling in a variety of tasks.

©SUBBOTINA ANNA - STOCK.ADOBE.COM

*

bakemag.com | JUL-AUG 2020 > 07


http://www.honey.com http://www.bakemag.com

bake - July/August 2020

Table of Contents for the Digital Edition of bake - July/August 2020

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http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
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