bake - July/August 2020 - 60

WINNING PROMOTIONS

PERSONALIZED
MESSAGING

Internet cake decorating sensation Sideserf Cake Studio in Austin, Texas, was born in 2013, after artist Natalie Sideserf created
a cake sculpture in the likeness of country music legend Willie
Nelson. Photos of the cake were posted to the online news site
Reddit.com, where it was the first of many cakes to reach No. 1
on the front page.
Sideserf was an art major in college at Ohio State, with a concentration on painting. Upon graduation, after recommendation
from a friend, she began decorating cakes after being inspired
by popular cake design shows on television.
"A friend of mine who used to watch a lot of cake competition shows said, 'You're good at sculpting; you should do this.'
It turns out cake is a material I like working with," she told The
Daily Beast. "Working with cake is just like sculpting with clay,
or wire, or whatever, which I had done a lot of as an artist. Soon
after that, there was an opportunity in Austin for me to go work
in a bakery. I started working and they let me make cakes the
way I wanted to."
Since then, Natalie and Sideserf Cake Studio have been
known for some of the most realistic - and surrealistic - cakes
the world has ever seen.
In 2016, husband Dave Sideserf left his job as a director at
a tech company to join Natalie in the kitchen. Having worked
kitchen lines through college and continuing as a home cook
afterward, the transition to baker was almost seamless.
Together, the couple work with customers all over central
Texas to come up with unique flavor combinations and designs.

60

2020

THE WEDDING ISSUE

BAKE

REALISTIC EXPRESSION

Carlo's Bakery has been providing custom cakes for many
years, and now the renowned bakery is taking that one
step further with its latest offering. Available on Goldbelly,
the new ten-inch Chocolate Fudge Cake is a quintessential
chocolate cake, iced with a rich chocolate fudge frosting
and adorned with chocolate sprinkles. Included is an icing
pen to personalize a message on top of the cake.
On Carlo's Bakery's Instagram page, Buddy Valastro
demonstrates how to use the pen to create a unique
message.
Carlo's Bakery will ship the Chocolate Fudge Cake
anywhere in the US for free, as with most of its items
available on Goldbelly. Among those is the Americana cake,
recently introduced for Independence Day. The limitededition cake features red, white and blue layers filled high
with sweet vanilla buttercream icing and covered with red,
white and blue sprinkles.


http://www.Reddit.com

bake - July/August 2020

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