bake - July/August 2020 - 46

pastries

COLLABORATIVE Creations
cess of any retail bakery.

As part of the bakery's first art and design collaboration, The
Haas Brothers created a bespoke design that speaks to the

In Los Angeles, newcomer Little House Confections, a unique

current moment. Continuing their artistic practice resulting in

bakery that grew out of a small-scale charitable campaign, re-

playful, psychedelic sculptures, the cake-tin design shows two

cently unveiled a limited-edition cake tin that is created in col-

cheerful animal-like figures in warm embrace.

laboration with the Los Angeles-based artistic duo The Haas
Brothers.

"Liz and I work super effectively as a team," Wisneski says.
"Since we both come from such creatively disciplined back-

Founded in April 2020 during the COVID-19 crisis by Liz Roth

grounds, with her having been an interior designer and my

and Jaymie Wisneski, Little House Confections is rooted in social

production experiences combined, it was only a matter of time

entrepreneurship and finding opportunities to make significant

before art naturally worked its way into our conversations. The

impact by donating a portion of profits each month to a sepa-

decision to do a collaborative tin was in large part a belief that

rate community organization.

we share in being able to create a part of our business that can

Through this inaugural artist collaboration, an extension of The

elevate the everyday, and maybe try to take some art out of

Haas Brothers' work with sculptural objects, the edition seeks to

the conventional gallery space and aim to make it more of an

celebrate community and inspire change at a crucial moment,

experience."

with 100% of all profits from the edition donated to the National
Association for the Advancement of Colored People (NAACP).

Through this and forthcoming collaborations, their popular olive oil cake is intended to become a vehicle for raising the spir-

"We did not expect to start a business in the middle of a global

its of the Los Angeles area and celebrating community support

pandemic," Roth says. "It was a simple idea to bake a cake that I

through art and design. At the intersection of collaboration and

had baked a million times before for my family and sell them to

socially conscious entrepreneurship, both Little House and The

benefit the Covenant House of California. We honestly thought

Haas Brothers hope to generate viral popularity into concrete

it would be 30 cakes."

social and cultural change.

But the idea that friends and strangers alike not only loved

The bakery's co-founders began baking olive oil cakes at

their cakes but were so enthusiastic to participate in fundraising

home as part of a small-scale charitable campaign benefiting

truly motivated the bakery owners. The charitable giving aspect

Covenant Home Health of California. Their cakes rapidly became

of the business is the cornerstone of Little House Confections.

popular among entertainment and cultural circles, prompting

46 < JUL-AUG 2020 | bakemag.com

JOHN UNREIN/MAMA DELLA

Collaborating on special creations can do wonders for the suc-


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