bake - July/August 2020 - 26

"Pretty things taste better, right?"
Courtney Cowan, owner/baker at Milk Jar Cookies

And navigating the current COVID-19
crisis would be nearly impossible
without e-commerce.
"While we haven't had the resources
to expand our technologies in all the
way we'd like, we have done our best
to maintain a website that allows our
customers to have an easy, enjoyable
experience of ordering."
The potential is immense, and Cowan
looks forward to continuing to grow
that side of the business
They regularly ship to all 50 states,
and it's a mix of gifting and people
buying themselves a treat. Customers
are willing to pay shipping for a quality
product, she points out.
They are constantly looking for ways
to decrease the shipping rates to make
it even more accessible, and they are
confident that will continue facilitating
their growth.
Another aspect of e-commerce that
is changing, she says, involves the surge
of third-party delivery service such as
Postmates and GrubHub.
"Their fees are hefty, so I held off
on adding them to our operations for
a while," she says. "However, in 2017, I
realized there was a growing customer
base looking to these services for what
the city had to offer them, and ordering
cookies from the comfort of their couch
is quite appealing."
She adds that they are still working
on making it a profitable relationship
with these services, but the exposure
to these new customers allows her to
view the fees as a worthwhile marketing
expense, of sorts.
The bakery's website allows customers
to order cookies for instore pickup, local
Los Angeles delivery or nationwide
shipping.
There is a good deal of coding involved
in the site itself.
To process orders, they have
connected to ShipStation, which allows

26 < JUL-AUG 2020 | bakemag.com



bake - July/August 2020

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