bake - July/August 2020 - 25

LOCAL FAVORITES
Milk Jar Cookies offers many delicious cookie varieties, so
what are favorites among locals in California?
"I love this question because I find the answer indicative
of the human spirit," the bakery's owner Courtney Cowan
says. "White Chocolate Chip (the familiar, comforting safe
choice) is our best seller. Banana Split (the creative, different
audacious choice) is our second best-seller. This shows that
while we all love a trusted classic, we also crave adventure."

our soft open, when we sold out by 2 p.m.," she recalls.
"It was a day that was supposed to be for our friends
to stop by and help us work through the kinks, but
somehow word spread, and there was a line out the
door. The same was true the next day. And the next."
With each passing day and month, the bakery realized they were building up hundreds of 5-star reviews
on Yelp, as well as so much organic engagement on
customers' social channels, saying these were the best

com. She wanted to have a solid handle on internal

cookies they ever had.
"I was blown away," Cowan says. "I also remember one

operations prior to expanding the business. By the end

Friday night in the first several months, a couple who

of the first year, they were taking so many orders over

drove all the way from Long Beach to try my cookies, and

the phone that it was clear the demand was there and,

I was in disbelief; people in Los Angeles don't drive long

operationally, online ordering would be simpler.

distances if they don't have to! Their joy and excitement

"The early results were good and have grown

were incredibly gratifying and exactly why I wanted to

steadily," she says. "The habits of consumers have

start the company."

changed so much in the last seven years since we
opened. Having a solid website with an easy user
experience is imperative."

Growing e-commerce
Cowan waited until year 2 (in 2014) to introduce an

Over the course of the past five years, online ordering

e-commerce platform to their website, milkjarcookies.

has increased from 20% of the bakery's revenue to 50%.

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bake - July/August 2020

Table of Contents for the Digital Edition of bake - July/August 2020

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http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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http://digital.bakemag.com/sosland/bake/2015_12_01
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http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
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https://www.nxtbook.com/sosland/bake/2013_11_01
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https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
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https://www.nxtbook.com/sosland/bake/2012_11_01
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