bake - July/August 2020 - 24

Focusing on

the wide variety of flavors, both classic and inventive,

She developed a base menu of 14 original recipes that

cookies is a

the fact that each and every cookie is a handcrafted

would be available daily, plus a 15th flavor that would

relatively novel

work of art resonates with our customers. Pretty things

rotate monthly. Milk, ice cream, and coffee are the perfect

taste better, right?"

complements to cookies, so she sought out the best that

idea in the sitdown dessert
landscape.

Eating a Milk Jar cookie makes you feel special, and
that is not something people forget.

Los Angeles had to offer and added them to the menu.
"Everything about the experience of starting a busi-

Cookies have always been her favorite treat to bake.

ness, building a storefront, baking in bulk, and running a

While a sit-down bakery focused on cookies was a

company was new to me, so suffice to say the learning

relatively novel idea in the dessert landscape, it was

curve was steep and involved a lot of trial and error," she

always her dream.

says. "I always let my gut and mission be the driving forces

"There were definitely skeptics, but I was confident

in my approach to each challenge, so that the result is in

that I had created a product that could change people's

service to the experience I wanted to ultimately create."

idea of enjoying a cookie and provide enough choices
that they wouldn't feel confined," Cowan says.

Over the years, what she has come to find is that
when your company is dynamic and growing steadily,
the logistics need to be evaluated regularly. There is no
time to be indecisive, she says.

"Every aspect of my business was
built on the approach of taking a
few extra seconds to go above and
beyond, and there is magic in that."
Courtney Cowan, owner/baker at Milk Jar Cookies

Research is key, but "paralysis by analysis" can be
detrimental. Staying focused, but fluid, has been the
name of the game for Cowan.
Identifying the magic
There is a point for any successful retail bakery when
you understand that you have created something truly
special, or original, in the marketplace you serve.
"The clues have truly been there since the first day of

24 < JUL-AUG 2020 | bakemag.com


http://www.bakemag.com

bake - July/August 2020

Table of Contents for the Digital Edition of bake - July/August 2020

bake - July/August 2020 - 1
bake - July/August 2020 - 1
bake - July/August 2020 - 2
bake - July/August 2020 - 3
bake - July/August 2020 - 4
bake - July/August 2020 - 5
bake - July/August 2020 - 6
bake - July/August 2020 - 7
bake - July/August 2020 - 8
bake - July/August 2020 - 9
bake - July/August 2020 - 10
bake - July/August 2020 - 11
bake - July/August 2020 - 12
bake - July/August 2020 - 13
bake - July/August 2020 - 14
bake - July/August 2020 - 15
bake - July/August 2020 - 16
bake - July/August 2020 - 17
bake - July/August 2020 - 18
bake - July/August 2020 - 19
bake - July/August 2020 - 20
bake - July/August 2020 - 21
bake - July/August 2020 - 22
bake - July/August 2020 - 23
bake - July/August 2020 - 24
bake - July/August 2020 - 25
bake - July/August 2020 - 26
bake - July/August 2020 - 27
bake - July/August 2020 - 28
bake - July/August 2020 - 29
bake - July/August 2020 - 30
bake - July/August 2020 - 31
bake - July/August 2020 - 32
bake - July/August 2020 - 33
bake - July/August 2020 - 34
bake - July/August 2020 - 35
bake - July/August 2020 - 36
bake - July/August 2020 - 37
bake - July/August 2020 - 38
bake - July/August 2020 - 39
bake - July/August 2020 - 40
bake - July/August 2020 - 41
bake - July/August 2020 - 42
bake - July/August 2020 - 43
bake - July/August 2020 - 44
bake - July/August 2020 - 45
bake - July/August 2020 - 46
bake - July/August 2020 - 47
bake - July/August 2020 - 48
bake - July/August 2020 - 49
bake - July/August 2020 - 50
bake - July/August 2020 - 51
bake - July/August 2020 - 52
bake - July/August 2020 - 53
bake - July/August 2020 - 54
bake - July/August 2020 - 55
bake - July/August 2020 - 56
bake - July/August 2020 - 57
bake - July/August 2020 - 58
bake - July/August 2020 - 59
bake - July/August 2020 - 60
bake - July/August 2020 - 61
bake - July/August 2020 - 62
bake - July/August 2020 - 63
bake - July/August 2020 - 64
bake - July/August 2020 - 65
bake - July/August 2020 - 66
bake - July/August 2020 - 67
bake - July/August 2020 - 68
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com