bake - July/August 2020 - 22

MILK &
COOKIES
Milk Jar Cookies plots a critical strategy for growth.
BY JOHN UNREIN
When Courtney Cowan got her start in retail baking with

place where people could enjoy an elevated cookie

Providing an

the opening of Milk Jar Cookies in spring 2013, she not

experience. "It was going to be my way of spreading a

unmatched

only opened a storefront in Los Angeles, but also an

little joy around Los Angeles."

experience is a

online delivery service. Milk Jar Cookies bakes handmade

Milk Jar Cookies began as the dream of long-time

secret to success

cookies throughout the day, delivering fresh cookies

cookie baker, Cowan, who left her job as a television post

for Milk Jar

to customers across the nation. Some cookie favorites

producer to pursue her dream of opening a cookie shop.

Cookies.

include best-selling Banana Split, Chocolate Chip, and

With the support of her husband and designer Adam

Rocky Road, with a 15th flavor being introduced monthly.

Tiller, she left the entertainment industry behind to open

As a twist, her bakery offers gourmet Fosselman's ice

her first brick and mortar store.

cream, as well as Broguiere's Farm Fresh Dairy milk from

"Knowing that my cookies shipped beautifully, I also

Montebello, Calif., Sightglass coffee from San Francisco,

intended to do a little shipping, if requests came in," she

and Harney & Son's Tea from New York.

recalls. "The skill sets I was armed with were customer

"Cookies have long been overlooked as a gourmet
treat," Cowan says wisely, "and I knew that was a missed

service experience, strategic thinking and problem
solving."

opportunity. I carefully developed a product that tastes

In addition, Cowan possesses a deep understanding of

amazing and looks beautiful. One of my mantras is 'take

product applications and the baking process, as well as

a few seconds,' so every aspect of my business was built

an intense passion for her craft and a whole lot of grit.

on the approach of taking a few extra seconds to go
With a star-studded following including Margot Robbie,
Seth Rogen, Wanda Sykes and more, Milk Jar has become

Baking a difference
What separates her cookies from the competition are
the intangibles.

a Hollywood go-to. These cookies have been praised in O:

"There are a few things that set us apart," she says.

The Oprah Magazine, The Today Show, and many others.

"The taste and experience of eating one of our cookies

"My initial aspirations for Milk Jar were quite modest,"

is undeniably satisfying. The crisp outer edge leads to

explains Cowan, who sought to create a neighborhood

a doughy center that is just sweet enough. Aside from

22 < JUL-AUG 2020 | bakemag.com

MILK JAR COOKIES

above and beyond, and there is magic in that."


http://www.bakemag.com

bake - July/August 2020

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