bake - May/June 2020 - 24

nostalgic
POP-UP SUCCESS

Wandering Whisk
Bakeshop showcased
treats inspired by
childhood foods.
BY BRIAN AMICK
Nostalgia was the main ingredient in a successful
pop-up in Florida earlier this year. Pinellas Park, Florida's
Wandering Whisk Bakeshop held a special event in March
offering treats inspired by beloved childhood foods such
as Cheetos and Cosmic Brownies.
Owner Jennifer Jacobs created each flavor with the
foods of her 90's childhood in mind. The pop-up ended
up being a huge success for the bakery, as customers
flocked to the storefront for these culinary re-creations
and bought them out.
"People went crazy over the retro, 90's concept,"
says Jacobs.
Jacobs previously had a career in the entertainment
industry, which prepared her for her current career. After
Right: Caption

college, she went to New York City, where she worked
for Madison Square Garden and then Sony Music. A
few years of career dissatisfaction and harsh winters
motivated her to leave the profession and head home
to Florida.
She discovered baking during her free time while
working as a television producer. What started as a fun
hobby led to a revelation, when she brought homemade
red velvet cookie sandwiches to her workplace. Her
co-workers loved them and asked to purchase more
from her for their families.
"I brought in these cookies and two guys bought
them from me. The next day, I asked how they enjoyed
them. They said, 'We ended up eating all of the cookies
more cookies to actually take home,'" she says.
That first sale, in 2013, gave her a rush. Jacobs never
set out to start a business, it all happened organically.
She continued this for several years while balancing her
regular job, which allowed her to hone her craft. Using
Jennifer Jacobs poses with treats at Wandering Whisk Bakeshop.

24 < MAY-JUN 2020 | bakemag.com

THE DASHING GINGER

at work and we now want to put in another order for


http://www.bakemag.com

bake - May/June 2020

Table of Contents for the Digital Edition of bake - May/June 2020

bake - May/June 2020 - 1
bake - May/June 2020 - 1
bake - May/June 2020 - 2
bake - May/June 2020 - 3
bake - May/June 2020 - 4
bake - May/June 2020 - 5
bake - May/June 2020 - 6
bake - May/June 2020 - 7
bake - May/June 2020 - 8
bake - May/June 2020 - 9
bake - May/June 2020 - 10
bake - May/June 2020 - 11
bake - May/June 2020 - 12
bake - May/June 2020 - 13
bake - May/June 2020 - 14
bake - May/June 2020 - 15
bake - May/June 2020 - 16
bake - May/June 2020 - 17
bake - May/June 2020 - 18
bake - May/June 2020 - 19
bake - May/June 2020 - 20
bake - May/June 2020 - 21
bake - May/June 2020 - 22
bake - May/June 2020 - 23
bake - May/June 2020 - 24
bake - May/June 2020 - 25
bake - May/June 2020 - 26
bake - May/June 2020 - 27
bake - May/June 2020 - 28
bake - May/June 2020 - 29
bake - May/June 2020 - 30
bake - May/June 2020 - 31
bake - May/June 2020 - 32
bake - May/June 2020 - 33
bake - May/June 2020 - 34
bake - May/June 2020 - 35
bake - May/June 2020 - 36
bake - May/June 2020 - 37
bake - May/June 2020 - 38
bake - May/June 2020 - 39
bake - May/June 2020 - 40
bake - May/June 2020 - 41
bake - May/June 2020 - 42
bake - May/June 2020 - 43
bake - May/June 2020 - 44
bake - May/June 2020 - 45
bake - May/June 2020 - 46
bake - May/June 2020 - 47
bake - May/June 2020 - 48
bake - May/June 2020 - 49
bake - May/June 2020 - 50
bake - May/June 2020 - 51
bake - May/June 2020 - 52
bake - May/June 2020 - 53
bake - May/June 2020 - 54
bake - May/June 2020 - 55
bake - May/June 2020 - 56
bake - May/June 2020 - 57
bake - May/June 2020 - 58
bake - May/June 2020 - 59
bake - May/June 2020 - 60
bake - May/June 2020 - 62
bake - May/June 2020 - 63
bake - May/June 2020 - 64
bake - May/June 2020 - 65
bake - May/June 2020 - 66
bake - May/June 2020 - 67
bake - May/June 2020 - 68
bake - May/June 2020 - 69
bake - May/June 2020 - 70
bake - May/June 2020 - 71
bake - May/June 2020 - 72
bake - May/June 2020 - 73
bake - May/June 2020 - 74
bake - May/June 2020 - 75
bake - May/June 2020 - 76
bake - May/June 2020 - 77
bake - May/June 2020 - 78
bake - May/June 2020 - 79
bake - May/June 2020 - 80
bake - May/June 2020 - 81
bake - May/June 2020 - 82
bake - May/June 2020 - 83
bake - May/June 2020 - 84
bake - May/June 2020 - 85
bake - May/June 2020 - 86
bake - May/June 2020 - 87
bake - May/June 2020 - 88
bake - May/June 2020 - 89
bake - May/June 2020 - 90
bake - May/June 2020 - 91
bake - May/June 2020 - 92
bake - May/June 2020 - 93
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com