bake - May/June 2020 - 24

nostalgic
POP-UP SUCCESS

Wandering Whisk
Bakeshop showcased
treats inspired by
childhood foods.
BY BRIAN AMICK
Nostalgia was the main ingredient in a successful
pop-up in Florida earlier this year. Pinellas Park, Florida's
Wandering Whisk Bakeshop held a special event in March
offering treats inspired by beloved childhood foods such
as Cheetos and Cosmic Brownies.
Owner Jennifer Jacobs created each ﬂavor with the
foods of her 90's childhood in mind. The pop-up ended
up being a huge success for the bakery, as customers
ﬂocked to the storefront for these culinary re-creations
and bought them out.
"People went crazy over the retro, 90's concept,"
says Jacobs.
Jacobs previously had a career in the entertainment
industry, which prepared her for her current career. After
Right: Caption

college, she went to New York City, where she worked
for Madison Square Garden and then Sony Music. A
few years of career dissatisfaction and harsh winters
motivated her to leave the profession and head home
to Florida.
She discovered baking during her free time while
working as a television producer. What started as a fun
hobby led to a revelation, when she brought homemade
red velvet cookie sandwiches to her workplace. Her
co-workers loved them and asked to purchase more
from her for their families.
"I brought in these cookies and two guys bought
them from me. The next day, I asked how they enjoyed
them. They said, 'We ended up eating all of the cookies
more cookies to actually take home,'" she says.
That ﬁrst sale, in 2013, gave her a rush. Jacobs never
set out to start a business, it all happened organically.
She continued this for several years while balancing her
regular job, which allowed her to hone her craft. Using
Jennifer Jacobs poses with treats at Wandering Whisk Bakeshop.

24 < MAY-JUN 2020 | bakemag.com

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