bake - May/June 2020 - 20

national bakery day

2020

The holiday
takes on new
meaning this year.

BY BRIAN AMICK

National Bakery Day, established just a few years ago,

The company introduced fun and colorful resources to

is an opportunity to celebrate the independent retail

help bakeries keep customers at a safe social distance.

bakeries that are part of the driving force behind their

The downloadable instore signage kit acts as reminders

communities. That day will take on new meaning this

for those in your store. Floor decals feature cute sayings

year in the wake of the coronavirus pandemic that has

such as, "Donut worry, just stay six feet apart", "Stay

brought hardships to each bakery and community.

sweet, but mind your feet", "Make like icing and spread

that these businesses bring to the table (both literally

out" and "Please leave a hole lot of space" along with
images of donuts and cakes.

and figuratively). The sweet "holiday" is organized by

You can use this idea to create your own special

the Retail Bakers of America, which provides resources

signage. You'll show customers that you're keeping the

for promoting National Bakery Day at http://www.retail-

safety and health of your employees and them in mind.

bakersofamerica.org/national-bakery-day.html.

That leads to another important aspect of National

The world may look a lot different by early fall. Just

Bakery Day, which is marketing. Customers need to know

look at the last few months for confirmation of that.

that it's going on to be able to take advantage of the

Assuredly, we will still be dealing with the effects of the

deals and special offerings you'll provide. Social media

coronavirus pandemic during that time. However, most

is your best friend with this strategy. It's free (or cheap

businesses will be open for business and hopefully ready

if you choose to do promoted posts), easy and effective

to welcome in customers.

for reaching a large audience in your immediate area.

The question is, what is the best way to promote this

Leading cake decorating supplier DecoPac offers key

special day to potential visitors who may already be

tips for bakeries when it comes to social media. The

hesitant to visit your bakery during the age of social

first is to share your bakery's unique personality. Giving

distancing?

customers a "peek behind the curtain" can make your

You can start with measures that make your customers

bakery much more memorable and build loyalty. The

feel safe. Communication is key to letting consumers

second tip DecoPac shares is to stick to your posting

know they can still order their favorite treats safely at

strategy. Post on a regular basis, especially when it

your bakery. Use creative signage to promote social

comes to the weeks leading up to National Bakery Day.

distancing. For an example, look at the resources Dawn

Social media is a two-way conversation, and the

Foods recently provided for free to retail bakeries.

20 < MAY-JUN 2020 | bakemag.com

company suggests learning from your customers. When

©RUTH BLACK- STOCK.ADOBE.COM

On Friday, Sept. 25, we get the chance to enjoy all


http://www.retail http://www.bakersofamerica.org/national-bakery-day.html http://www.bakemag.com

bake - May/June 2020

Table of Contents for the Digital Edition of bake - May/June 2020

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