bake - May 2020 - 6

37

% of Americans consume donuts
at least once a month.

wants more gourmet donuts. Dawn's survey found
that 97% of North American donut volume come
from the United States, with more than 10 billion
donuts made in this country every year. The average
American consumer eats 31 donuts per year and 37%
of Americans consume donuts at least once a month.
Donuts are in demand, and all it takes to win over
customers is the right look and flavors in your offerings.

Gourmet Flavors

6

hot donut trends
Eleonora Lahud of C&H Sugar offers the following
trends the company is seeing right now:
* Theme donuts - "Like cereal donuts (with
marshmallow, fruit flavor or cinnamon cereals)
or Girl Scout cookie donuts like Thin Mints
and Samoas."
* Gourmet donuts - "With flavors like brown
sugar and butter glazed donuts topped with
Maldon Sea Salt, lemon pistachio, Tres Leches
and matcha."
* "Spiked donuts" - "Amazing treats, but just
for adults! These are donuts filled with pastry
cream infused with coffee, almond or hazelnut
liqueur. Rum and bourbon are used as well."
* Breakfast sandwich donuts - "I know what
you are thinking, but these for sure are worth
a try. You will not be able to resist a parmesan
donut filled with ham, cheese and a perfectly
cooked egg."
* Vegan and gluten-free - "No compromise
here. These donuts taste as good as the originals; they are so good sometimes you cannot
even tell them apart."

Bake Magazine Digital Special Report  2 | Volume 1 | bakemag.com

©DAVID - STOCK.ADOBE.COM

In the United States, consumers rank flavor as the top
attribute for donuts, more than type or packaging.
They look for new and interesting flavor combinations
and premium ingredients to create a unique donut
experience.
One of the more interesting flavors for donut shops
in recent years has been a flavor making its way into
all sorts of desserts: birthday cake. According to a
Datassentials report from March 2019, birthday cake
market penetration will see 0.3% point growth by 2022,
meaning that the flavor will appear in about 8,825
more full-service US restaurants-or in 19,822 more
US restaurants overall.
According to Sam Jones, Dawn Foods' director of
category ingredient marketing, North America, the
company has seen significant demand for birthday
cake flavors from its customers and released a new
birthday cake donut mix in 2020 to meet this demand,
as well as celebrate Dawn's 100th anniversary.
The flavor profile of Dawn's Birthday Cake Donut is
a combination of a vanilla cake flavor with sprinkles.
The company also wanted to make it look and taste
like birthday cake, so the crumb inside of the donut is
lighter and sprinkles were included in the mixing and
frying process.
Dawn recommends serving the donut with white
icing and sprinkles on top to give it that birthday cake
experience.
Sweet-and-salty combinations are one of the fastest-growing dessert flavors. A good way to take


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bake - May 2020

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