bake - May 2020 - 24

"Adding another
ingredient,
and one that
the consumer
perceives as
added value,
definitely
warrants a
higher price
point."

stay-at-home topping fun
With families being stuck inside during stay-at-home orders around the
country due to the coronavirus, bakeries can help in not only supplying
them with tasty treats, but also a fun activity to keep the kids busy.
Dawn Foods recommends that bakeries provide at-home decorating kits
to families, so consumers can top their own gourmet donuts from their
local bakery.
"We've already seen some success with our customers implementing
this in their local bakeries," says Sam Jones, Dawn's director of category
ingredient marketing, North America.
OH Donut Co. in Boardman, Ohio, has experienced this success with its
create-your-own donut kits. Each kit features vanilla and chocolate cake
donuts, frosting in piping bags and an assortment of toppings. Some of the
toppings included in the kits are marshmallows, Fruity Pebbles, chocolate
chips, gummy bears and sprinkles.

or their unique flavor profile and
texture, cereals make an excellent
topping that will help donuts stand
out in the bakery case," she says.
Acco rd i n g to C h e f N a n c y,
nostalgia plays an important role
in consumer enjoyment of cereal as

24

a donut topping. They are drawn to
the favorite foods of their childhood,
including their beloved breakfast
cereals. They also appreciate baked
good with a "wow" factor.
Not only will it make for a satisfying donut, but the visuals will

encourage them to share posts
about what they are eating on their
social media.
"Combining cereal with a beloved
baked good like a donut is a
win-win!" she says.
I n a d d i t i o n t o d raw i n g i n
customers, these special toppings
also provide an opportunity to
command a higher price point for
your donuts.
"Adding another ingredient, and
one that the consumer perceives
as added value, definitely warrants
a higher price point. Particularly,
if you are tying in a unique ingredient like a specific cereal brand
that consumers know and love,"
Chef Nancy says.
Another innovative use for cereal
in donuts is to create cereal milk.
This is made by soaking cereal in
milk and then straining the cereal
out. It can used to make glazes and
mousses to top donuts.
Cereal-based donuts are some
of the most widely-found at shops
across the country, and for good

Bake Magazine Digital Special Report  2 | Volume 1 | bakemag.com

BRIAN AMICK

Chef Nancy Maurer, corporate chef,
General Mills Foodservice


http://www.bakemag.com

bake - May 2020

Table of Contents for the Digital Edition of bake - May 2020

bake - May 2020 - 1
bake - May 2020 - 2
bake - May 2020 - 3
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bake - May 2020 - 5
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http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
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http://digital.bakemag.com/sosland/bake/2019_03_01
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http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
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https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
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