bake - May 2020 - 19

It's fitting this launch coincides
with our 100th anniversary and
continues our legacy of providing
the best donuts on the market."
Carrie Jones-Barber, chief executive officer of Dawn Foods

to introduce a new flavor and
texture to the marketplace. And
better yet, this process is virtually
mistake-proof.
According to Dawn, one unique
property of the mix is an authentic
dried sourdough starter as an
ingredient. The dried sourdough
starter contributes a distinctive
sour flavor without requiring
the time-intensive procedures
involved in producing a scratch
sourdough starter. Dawn's expert
research and development team

transformed a scratch recipe from
Niche Food Group's pastry chef
and transformed it into a premium
donut mix that is perfect for retail
bakeries of all sizes.
"It is critical that Dawn pushes the
leading edge of innovation, since
it's what drives our customers'
business," says Carrie JonesBarber, chief executive officer of
Dawn Foods. "At Dawn, we pride
ourselves on bringing customers
new and exciting products and
this new sourdough donut is just

the latest example of how we're
staying true to this commitment.
It's fitting this launch coincides
with our 100th anniversary and
continues our legacy of providing
the best donuts on the market."
Dawn's journey to the sourdough
donut started in June 2019, when
Dawn hosted five of the nation's
hottest pastry chefs for their
Donut Co-Creation Competition
at Dawn's Innovation Studio. Rice
won the competition for his sourdough donut concept, meeting the
four criteria for the new product's
development: a combination of
taste, texture, versatility and fit
with current trends.
"As a baker myself, my motivation
in creating a sourdough donut was
to stretch bakers' offerings beyond
traditional desserts." Rice says.
"Sourdough can be used in sweet

Celebrating "Donuts for Good"
As part of its yearlong celebration of its 100th anniversary, Dawn Foods has announced a new campaign
called "Thank You to Bakers," in which it aims to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication. A new promotion called
"Donuts for Good" encourages bakers to use the hashtag on social media to highlight the positive
deeds they do in their local communities. This effort includes a raffle for Dawn customers using the
hashtag #DonutsForGoodEntry when sharing their story. Participating customers will be entered for
the chance to win a $5,000 donation in their name, to a 501c3 charitable organization of their choice.
Dawn will raffle 10 donations, totaling $50,000. Raffle winners will be drawn at random and announced
on National Donut Day on June 5. "We want to celebrate our 100 years of growth and accomplishments
by recognizing those who have made our success possible - the bakers who bring joy every day to
their customers and communities around the world," said Carrie Jones-Barber, chief executive officer
of Dawn Foods. "As we look back at the legacy we've created, in partnership with our customers, we've
grown from a small family business to nearly 5,000 team members. Additionally, we continue to lead
the way in digital advancements and industry leading product innovations like the sourdough donut and
birthday cake donut. Dawn recognizes the 'good' bakers do in their community and we are committed
to safely supplying and supporting our customers, especially during this uncertain time."

Bake Magazine Digital Special Report  2 | Volume 1 | bakemag.com

19


http://www.bakemag.com

bake - May 2020

Table of Contents for the Digital Edition of bake - May 2020

bake - May 2020 - 1
bake - May 2020 - 2
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http://digital.bakemag.com/sosland/bake/2021_01_01
http://digital.bakemag.com/sosland/bake/2020_12_01
http://digital.bakemag.com/sosland/bake/2020_11_01
http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
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https://www.nxtbook.com/sosland/bake/2012_11_01
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