bake - September 2019 - Pan - 45

PROFILES

T

he Rascon family is well known
in the Phoenix area for their
commitment to producing high
quality breads, and Carnicería del Rancho
is one of the family's shining stars in the
bakery business. Located in the Phoenix
suburb of Mesa, Arizona, Carnicería del
Rancho concentrates on selling appetizing
breads and pastries that are big in size and
bigger in value for the money.
"It's all about the size of the breads
and donuts here. There's more bang for
your buck," says Orlando Rascon, who
runs Carnicería del Rancho in Mesa with
his father, Carlos, his sister, Melissa, and
business partner Antonio Felix. "We took
over this business in August 2012. We focus
on breads and pastries, meat and groceries."
Jesus, the baker, arrives at 4:30 a.m. every
morning and starts his workday mixing
concha dough. They make everything from
scratch and 100% of the bakery ingredients
come from BakeMark. Orlando says that
BakeMark is always there to help them
build a stronger business and help them
produce delicious products that their
customers demand.
The bakery relies on Westco donut mixes
and fillings from BakeMark to produce
their own oversized donuts that are fried in
the store every day. The donuts are available

with different fillings or toppings: sugar,
chocolate frosted, chocolate frosted with
coconut, and sugar with Bavarian Crème.
"A lot of people like our donuts because
of the big sizes," Orlando says. "The first
thing customers see when they walk in
the store is this case full of fresh bakery
products: large donuts, large conchas, and
many more fresh products. We make a little
bit of everything for our customers."
Sales are strong all year-round, but their
bread business really picks up once the
"snowbirds" from northern states (those

who relocate to Arizona for the winter) start
to arrive in September and October.
Bakery specialties that many loyal
customers have grown to love include
cookies made with maseca flour (there are
two kinds, one sprinkled with crystal sugar
and the other plain), ojas and coricos, also
made with maseca flour. Carnicería del
Rancho uses many pounds of maseca flour
each week, and they also make their own
corn tortillas fresh daily.
Bolillos filled with cream cheese and
jalapeno are increasing popular, as are
strudel pastries filled with pineapple or
cheese. The strudel pastries are decorated
with creative toppings to appeal to
different customers. BakeMark was
instrumental in this project by offering
convenient thaw-and-bake puff pastry
sticks under its BakeQwik line to
Carnicería del Rancho.
"Jesus will get new recipes and product
ideas from BakeMark and try them out. We
let Jesus do his thing and make products
that the people want," Orlando says.
"Business is going well, and hopefully we
will be looking to open another location.
We just keep doing what we're doing
because it is working."

SEPTEMBER 19

|

PANADERĺA

45



bake - September 2019

Table of Contents for the Digital Edition of bake - September 2019

bake - September 2019
Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
Contents
Management - Micro Holidays
Technical Corner - DIGESTIVE Health Solutions
Practical Marketing - Strengthening COMMUNITY
Equipment - Decorating Tools
Levain Tops the Charts
ABOUT LEVAIN BAKERY’S OWNERS
Engaging the Experience
Cafe Clout
Sustainability in the Fields
What's Trending
Chocolate & Decorating - INNOVATIONS ON STAGE
Cakes - A Fresh Take on Cupcakes
Sweet Goods - LIMITED-EDITION DONUTS
TASTE OF DONUTS FESTIVAL
Breads - Pretzels on a Roll
PREVIEW OF EUROPAIN 2020
Pastries - INTERNATIONAL FLAVOR
NATIONAL HONEY MONTH
Foodservice - The Digital Guest Experience
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia - September 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Pancitos y Panes para el Desayuno
PASTELES Y DECORACIONES - Collages Creativos de Color
EL PODER DE SER FRESCO
PERFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Breakfast Breads & Muffins
CAKES AND DECORATING - Creative Collages of Color
THE POWER OF FRESH
PROFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - bake - September 2019
bake - September 2019 - bake - September 2019
bake - September 2019 - 2
bake - September 2019 - Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
bake - September 2019 - 4
bake - September 2019 - 5
bake - September 2019 - Contents
bake - September 2019 - 7
bake - September 2019 - Management - Micro Holidays
bake - September 2019 - 9
bake - September 2019 - Technical Corner - DIGESTIVE Health Solutions
bake - September 2019 - 11
bake - September 2019 - Practical Marketing - Strengthening COMMUNITY
bake - September 2019 - 13
bake - September 2019 - Equipment - Decorating Tools
bake - September 2019 - 15
bake - September 2019 - Levain Tops the Charts
bake - September 2019 - 17
bake - September 2019 - 18
bake - September 2019 - 19
bake - September 2019 - ABOUT LEVAIN BAKERY’S OWNERS
bake - September 2019 - 21
bake - September 2019 - 22
bake - September 2019 - 23
bake - September 2019 - 24
bake - September 2019 - 25
bake - September 2019 - Engaging the Experience
bake - September 2019 - 27
bake - September 2019 - 28
bake - September 2019 - 29
bake - September 2019 - 30
bake - September 2019 - 31
bake - September 2019 - Cafe Clout
bake - September 2019 - 33
bake - September 2019 - 34
bake - September 2019 - 35
bake - September 2019 - 36
bake - September 2019 - 37
bake - September 2019 - 38
bake - September 2019 - 38a
bake - September 2019 - 38b
bake - September 2019 - 38c
bake - September 2019 - 38d
bake - September 2019 - 38e
bake - September 2019 - 38f
bake - September 2019 - 38g
bake - September 2019 - 38h
bake - September 2019 - 38i
bake - September 2019 - 38j
bake - September 2019 - 38k
bake - September 2019 - 38l
bake - September 2019 - 38m
bake - September 2019 - 38n
bake - September 2019 - 38o
bake - September 2019 - 38p
bake - September 2019 - 39
bake - September 2019 - Sustainability in the Fields
bake - September 2019 - 41
bake - September 2019 - 42
bake - September 2019 - 43
bake - September 2019 - 44
bake - September 2019 - 45
bake - September 2019 - What's Trending
bake - September 2019 - 47
bake - September 2019 - Chocolate & Decorating - INNOVATIONS ON STAGE
bake - September 2019 - 49
bake - September 2019 - Cakes - A Fresh Take on Cupcakes
bake - September 2019 - 51
bake - September 2019 - 52
bake - September 2019 - 53
bake - September 2019 - 54
bake - September 2019 - 55
bake - September 2019 - Sweet Goods - LIMITED-EDITION DONUTS
bake - September 2019 - 57
bake - September 2019 - TASTE OF DONUTS FESTIVAL
bake - September 2019 - 59
bake - September 2019 - Breads - Pretzels on a Roll
bake - September 2019 - 61
bake - September 2019 - PREVIEW OF EUROPAIN 2020
bake - September 2019 - 63
bake - September 2019 - NATIONAL HONEY MONTH
bake - September 2019 - 65
bake - September 2019 - Foodservice - The Digital Guest Experience
bake - September 2019 - 67
bake - September 2019 - 68
bake - September 2019 - 69
bake - September 2019 - Product Showcase
bake - September 2019 - 71
bake - September 2019 - Classifieds
bake - September 2019 - Ad Index
bake - September 2019 - Formula of the Month
bake - September 2019 - 75
bake - September 2019 - 76
bake - September 2019 - Blank - 1
bake - September 2019 - Blank - 2
bake - September 2019 - BakeMark's Panaderia - September 2019
bake - September 2019 - Pan - 2
bake - September 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - September 2019 - INTRODUCTORY LETTER - CONTENTS
bake - September 2019 - Pan - 5
bake - September 2019 - PAN Y HORNEO - Pancitos y Panes para el Desayuno
bake - September 2019 - Pan - 7
bake - September 2019 - Pan - 8
bake - September 2019 - Pan - 9
bake - September 2019 - PASTELES Y DECORACIONES - Collages Creativos de Color
bake - September 2019 - Pan - 11
bake - September 2019 - Pan - 12
bake - September 2019 - Pan - 13
bake - September 2019 - Pan - 14
bake - September 2019 - EL PODER DE SER FRESCO
bake - September 2019 - Pan - 16
bake - September 2019 - Pan - 17
bake - September 2019 - Pan - 18
bake - September 2019 - Pan - 19
bake - September 2019 - PERFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 21
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 23
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 25
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 27
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 29
bake - September 2019 - RECETAS DESTACADAS
bake - September 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - September 2019 - BREAD AND BAKING - Breakfast Breads & Muffins
bake - September 2019 - Pan - 33
bake - September 2019 - CAKES AND DECORATING - Creative Collages of Color
bake - September 2019 - Pan - 35
bake - September 2019 - Pan - 36
bake - September 2019 - THE POWER OF FRESH
bake - September 2019 - Pan - 38
bake - September 2019 - Pan - 39
bake - September 2019 - PROFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 41
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 43
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 45
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 47
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 49
bake - September 2019 - FEATURED RECIPES
bake - September 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - Pan - 52
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