bake - September 2019 - Pan - 27

PERFILES

L

os pasteles son una categoría
distintiva para La Estrella Panadería,
que se especializa en auténticos
pasteles tres leches personalizados para cada
tipo de ocasión especial.
"La gente viene con una foto del tipo de
pastel que quieren y lo hacemos para ellos
justo como les gusta," dice Verónica Ortiz,
propietaria de La Estrella Panadería, que
se encuentra en el suburbio de Mesa, en
Phoenix, Arizona.
Nancy, la gerente de la panadería,
supervisa un equipo de dos decoradores
de pastel y cinco panaderos que trabajan
diligentemente todos los días para producir
pasteles y panes creativos desde cero.
Ortiz dice que está orgullosa del hecho
de que cuando los clientes realizan una
búsqueda en Google para pasteles tres leches
en Phoenix, su panadería siempre es una de
las primeras en aparecer en la lista. "Tenemos
muchos clientes de lugares tan lejanos
como Scottsdale y Chandler. Somos bien
conocidos por nuestros pasteles tres leches."
BakeMark proporciona a La Estrella
Panadería los ingredientes de alta calidad
que necesitan, y Nancy se siente agradecida
de trabajar con un proveedor tan confiable.
"Somos muy libres de hablar con
BakeMark y estamos dispuestos a probar
cosas nuevas," dice ella. "Estoy muy
orgullosa de nuestro panadero porque él

realmente se enorgullece de su trabajo. Él
ha utilizado ingredientes de BakeMark
desde siempre - rellenos, chocolate para
donas y muchos otros ingredientes. No usa
a nadie más porque confía en la calidad de
los ingredientes de BakeMark. Ellos siempre
trabajan con nosotros para ayudarnos a
hacer crecer nuestro negocio."
La popularidad de las redes sociales ha
jugado un papel importante en cambiar
la forma en que La Estrella Panadería
promueve su negocio, y Ortiz dice que tener
una gran presencia en Facebook ha jugado
un papel fundamental para llegar a más
clientes que viven más lejos que el área local.

"Las redes sociales son realmente buenas
para nosotros porque nuestros clientes
compran un pastel y publican fotos de los
pasteles que nos compraron," dice. "Es
realmente una buena publicidad."
Nancy dice que muchos clientes ahora
llegan con una idea del aspecto específico
que tienen en mente para su pastel y, a su
vez, su personal de panadería trabaja muy
de cerca con cada cliente para crear su
pastel deseado.
"Vienen con una idea, y siempre están
muy contentos con los resultados," dice
Ortiz. "Nuestro negocio realmente marcha
muy bien actualmente."

SEPTIEMBRE 19

|

PANADERĺA

27



bake - September 2019

Table of Contents for the Digital Edition of bake - September 2019

bake - September 2019
Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
Contents
Management - Micro Holidays
Technical Corner - DIGESTIVE Health Solutions
Practical Marketing - Strengthening COMMUNITY
Equipment - Decorating Tools
Levain Tops the Charts
ABOUT LEVAIN BAKERY’S OWNERS
Engaging the Experience
Cafe Clout
Sustainability in the Fields
What's Trending
Chocolate & Decorating - INNOVATIONS ON STAGE
Cakes - A Fresh Take on Cupcakes
Sweet Goods - LIMITED-EDITION DONUTS
TASTE OF DONUTS FESTIVAL
Breads - Pretzels on a Roll
PREVIEW OF EUROPAIN 2020
Pastries - INTERNATIONAL FLAVOR
NATIONAL HONEY MONTH
Foodservice - The Digital Guest Experience
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia - September 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Pancitos y Panes para el Desayuno
PASTELES Y DECORACIONES - Collages Creativos de Color
EL PODER DE SER FRESCO
PERFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Breakfast Breads & Muffins
CAKES AND DECORATING - Creative Collages of Color
THE POWER OF FRESH
PROFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - bake - September 2019
bake - September 2019 - bake - September 2019
bake - September 2019 - 2
bake - September 2019 - Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
bake - September 2019 - 4
bake - September 2019 - 5
bake - September 2019 - Contents
bake - September 2019 - 7
bake - September 2019 - Management - Micro Holidays
bake - September 2019 - 9
bake - September 2019 - Technical Corner - DIGESTIVE Health Solutions
bake - September 2019 - 11
bake - September 2019 - Practical Marketing - Strengthening COMMUNITY
bake - September 2019 - 13
bake - September 2019 - Equipment - Decorating Tools
bake - September 2019 - 15
bake - September 2019 - Levain Tops the Charts
bake - September 2019 - 17
bake - September 2019 - 18
bake - September 2019 - 19
bake - September 2019 - ABOUT LEVAIN BAKERY’S OWNERS
bake - September 2019 - 21
bake - September 2019 - 22
bake - September 2019 - 23
bake - September 2019 - 24
bake - September 2019 - 25
bake - September 2019 - Engaging the Experience
bake - September 2019 - 27
bake - September 2019 - 28
bake - September 2019 - 29
bake - September 2019 - 30
bake - September 2019 - 31
bake - September 2019 - Cafe Clout
bake - September 2019 - 33
bake - September 2019 - 34
bake - September 2019 - 35
bake - September 2019 - 36
bake - September 2019 - 37
bake - September 2019 - 38
bake - September 2019 - 38a
bake - September 2019 - 38b
bake - September 2019 - 38c
bake - September 2019 - 38d
bake - September 2019 - 38e
bake - September 2019 - 38f
bake - September 2019 - 38g
bake - September 2019 - 38h
bake - September 2019 - 38i
bake - September 2019 - 38j
bake - September 2019 - 38k
bake - September 2019 - 38l
bake - September 2019 - 38m
bake - September 2019 - 38n
bake - September 2019 - 38o
bake - September 2019 - 38p
bake - September 2019 - 39
bake - September 2019 - Sustainability in the Fields
bake - September 2019 - 41
bake - September 2019 - 42
bake - September 2019 - 43
bake - September 2019 - 44
bake - September 2019 - 45
bake - September 2019 - What's Trending
bake - September 2019 - 47
bake - September 2019 - Chocolate & Decorating - INNOVATIONS ON STAGE
bake - September 2019 - 49
bake - September 2019 - Cakes - A Fresh Take on Cupcakes
bake - September 2019 - 51
bake - September 2019 - 52
bake - September 2019 - 53
bake - September 2019 - 54
bake - September 2019 - 55
bake - September 2019 - Sweet Goods - LIMITED-EDITION DONUTS
bake - September 2019 - 57
bake - September 2019 - TASTE OF DONUTS FESTIVAL
bake - September 2019 - 59
bake - September 2019 - Breads - Pretzels on a Roll
bake - September 2019 - 61
bake - September 2019 - PREVIEW OF EUROPAIN 2020
bake - September 2019 - 63
bake - September 2019 - NATIONAL HONEY MONTH
bake - September 2019 - 65
bake - September 2019 - Foodservice - The Digital Guest Experience
bake - September 2019 - 67
bake - September 2019 - 68
bake - September 2019 - 69
bake - September 2019 - Product Showcase
bake - September 2019 - 71
bake - September 2019 - Classifieds
bake - September 2019 - Ad Index
bake - September 2019 - Formula of the Month
bake - September 2019 - 75
bake - September 2019 - 76
bake - September 2019 - Blank - 1
bake - September 2019 - Blank - 2
bake - September 2019 - BakeMark's Panaderia - September 2019
bake - September 2019 - Pan - 2
bake - September 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - September 2019 - INTRODUCTORY LETTER - CONTENTS
bake - September 2019 - Pan - 5
bake - September 2019 - PAN Y HORNEO - Pancitos y Panes para el Desayuno
bake - September 2019 - Pan - 7
bake - September 2019 - Pan - 8
bake - September 2019 - Pan - 9
bake - September 2019 - PASTELES Y DECORACIONES - Collages Creativos de Color
bake - September 2019 - Pan - 11
bake - September 2019 - Pan - 12
bake - September 2019 - Pan - 13
bake - September 2019 - Pan - 14
bake - September 2019 - EL PODER DE SER FRESCO
bake - September 2019 - Pan - 16
bake - September 2019 - Pan - 17
bake - September 2019 - Pan - 18
bake - September 2019 - Pan - 19
bake - September 2019 - PERFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 21
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 23
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 25
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 27
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 29
bake - September 2019 - RECETAS DESTACADAS
bake - September 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - September 2019 - BREAD AND BAKING - Breakfast Breads & Muffins
bake - September 2019 - Pan - 33
bake - September 2019 - CAKES AND DECORATING - Creative Collages of Color
bake - September 2019 - Pan - 35
bake - September 2019 - Pan - 36
bake - September 2019 - THE POWER OF FRESH
bake - September 2019 - Pan - 38
bake - September 2019 - Pan - 39
bake - September 2019 - PROFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 41
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 43
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 45
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 47
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 49
bake - September 2019 - FEATURED RECIPES
bake - September 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - Pan - 52
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